CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Integra Comunicación as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

The influence of the Internet on marketing

The influence of the Internet on marketing

THE USER, A KEY PLAYER IN MARKETING THANKS TO THE INTERNET

Since its beginnings, marketing has gone through different stages that have allowed it to evolve and cover more and more areas. Although it initially focused on showing the offer and the product, today it is the mechanism for creating a community around the brand. Its aim is for brands to become part of the user's life and to become a necessity for them. 

And if we talk about the opportunities and possibilities that technology offers to digital marketing, they are immense. Moreover, one of the fundamental protagonists that has brought about this change is the Internet, which, thanks to it and the statistical data that it allows us to access, we can obtain absolute and precise results in real time.

In addition, another of the qualities of current marketing is that it encompasses all facets of the business model and in all of them it places the customer as the protagonist, whatever the business strategy used, the actions will be focused on them.

How technology influences marketing

Thanks to new technologies, the definition of the target becomes much more effective than in the past. Although part of this segmentation is done intuitively, it must be refined through studies, analysis of statistics and market movements. Data that digital tools can provide us with. 

Marketing is becoming more effective, but also more complex, as it is necessary to know how to manage a large amount of data. However, we have seen how the evolution has brought good results, and has not only served large industrial companies, but also small and medium-sized companies, as this has been a step towards making themselves known beyond their own micro-environment, and to move widely throughout the extensive industrial sector.

Technology and the Internet have given us what we now call the website or blog, the essence of social networks and various media that open up a world of possibilities for us to grow and be prepared for the competition.

Kompass, a digital solution based on data marketing

Kompass offers innovative B2B information services that enable efficient business development. With more than 70 years of data expertise and a global presence, it has helped many companies in the industrial sector to win new customers both domestically and internationally by offering Smart Data, Business Intelligence and Digital Marketing solutions, a perfect combination to boost any Industrial B2B business.

Through data marketing –that is, using data to design sales strategies– with Kompass you can carry out prospecting actions for new qualified leads to feed your company's database.

Advantages of digital marketing over traditional marketing

The emergence and development of digital marketing brings us important advantages that we could not contemplate before:

Increasing geographical coverage

With the new technologies, there are no longer geographical limits to sell your products, but it also allows your products and/or services to be purchased from anywhere in the world.

Increasing temporary coverage

You are no longer bound to your working hours to offer your products. Thanks to the web the coverage is 24 hours a day, 365 days a year.

Improve your corporate image

Digital marketing allows you to go beyond the traditional, it allows you to create a more dynamic and memorable image of your company.

Adapting to new technologies and market changes is not easy for someone who has been in the industry for years, but those who really want to turn their corporate image around will know that digital marketing offers a positive and competitive corporate image.

Allows for research

The Internet provides companies with a wealth of information that can be of great value. That is why it allows you to research the industrial sector or the sector you want to target and the users that interest you or are compatible with your company.

Allows messages to be personalised

Gracias a conocer a los usuarios permite realizar envíos personalizados tanto a clientes, como a clientes potenciales.

Brand visibility

Having your brand on the internet and having a website or social network will help you to have a longer and more secure visibility. Your users will have more confidence in your industrial company and you will have the possibility of gaining new leads.

Minimising costs

The costs generated are affordable for the user, otherwise it would not be profitable to use this platform. In online advertising you can afford to do it for free, reaching a limited target audience, or you can pay for it, reaching an unlimited target audience.

Permanent presence

By having your information on the network, the user has unlimited and non-invasive access to it. 

Measuring results more accurately

Thanks to digital marketing you can obtain the opinions and tastes of your customers by interacting with them online.

Highest percentage of income

You will be able to increase your revenue percentage by excluding irrelevant graphics, and it will also help you to stop using your budget on searches that don't make money for your business. 

Be aware of your competition

Using some digital tools you can spy on your competitors without them noticing.

At BCM Marketing we have been adapting to the changes in these 25 years of experience. That is why we know the tools and strategies to get the most out of your digital marketing strategy. To find out more, get in touch with us.


Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard. Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.


The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.). From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.) Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed. For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests. To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.

SAVE

BCM Integra Comunicación, S.L. uses its own and third-party cookies to ensure the proper functioning of the website, collect information on its use and personalize your navigation. Click "Accept" if you accept all cookies.

You can also configure or reject cookies by clicking on SETTINGS
or obtain more information in our COOKIE POLICY.
X