ES | EN | FR | DE | CA
Seleccionar página
February 27, 2018
Compartir:


The influence of the Internet in Marketing

The user, key piece for current marketing in Internet era

Since its beginning, marketing has been evolving in different stages that have allowed it to include more and more areas. Although initially it was focused on showing offers and products, it is currently the way to create a community around the brand. Its objective is that brands become part of the user’s life. If, in addition, we add the possibilities offered by technology to digital marketing, for the first time the internet offers statistical data with absolute and accurate results in real time.

In addition, another of the qualities of current marketing is that it encompasses all facets of the business model and in all of them it puts the customer as protagonist. Whatever the business strategy used, the actions will be focused on it.

How technology influences marketing

Thanks to new technologies, the definition of the target becomes much more effective than in the past. Although a part of this segmentation is done intuitively, it should be outlined with studies, statistics analysis and market movements, data that can be provided by digital tools. Marketing becomes more effective, but also more complex since a large amount of statistical data has to be used.

Advantages of digital marketing versus traditional

The emergence and development of digital marketing brings us important advantages that we did not have before, such as:

Increase geographic coverage

With the new technologies there are no geographical limits to sell your products. Also not only that, but it allows them to connect to your services from anywhere in the world.

Increase temporary coverage

You are no longer subject to your work schedule to offer your products. Thanks to your webside, your coverage is 24 hours a day, 365 days a year.

Improve your corporate image

Adapting to new technologies and changes in the market offering a positive and competitive corporate image.

It allows to investigate

The Internet makes a large amount of information available for companies. So it can be a great value. And also, it allows companies to investigate their potencial market and the consumers.

Allows the personification of messages

Thanks to knowing the users, it allows personalized deliveries to both clients and potential clients.

At BCM we have been adapting to the changes in these 25 years of experience. This is why we know the tools and strategies to get the most out of your digital marketing strategy.




We share our 25 years of experience in our blog and with our clients.

Related posts
 Industry 4.0 and Industrial Marketing

Industry 4.0 and Industrial Marketing

Intelligent factories and real-time on-demand production What do you think of the next idea? A factory is capable of increasing or decreasing its production according to consumer demand. All right. There’s nothing new in it. Better this way: A ...

read more
 Inbound Marketing, don't scare your clients


Inbound Marketing, don't scare your clients


Inbound Marketing has become the best way to attract customers and promoters to the company. In recent years we have seen a growing trend toward using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of ...

read more
 New challenges in communication digital era

New challenges in communication digital era

The new scene of communication digital era Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed ...

read more
Agencia Marketing Barcelona - BCM Marketing

Follow us on social media

We keep you up to date

Subscribe now to our newsletter and keep up to date about our news.


I accept the privacy policy


Subscribe

The information you send through this form is personal and, therefore, we need to remind you of the rights you have in terms of protection of data. The responsible. We inform you that your data will be treated by BCM Integra Comunicación as responsible for this website. The purpose. We ask for your name, email and phone number in this form in order to answer your question; By sending this information you will NOT be subscribing to any mailing list or receive commercial news on a regular basis. Legitimation. By checking the checkbox above, you are giving your consent for your data to be treated in accordance with the purpose of this form in our privacy policy. Click here to read it. Security. The data you send will be secure and will be stored in our offices in c /Rifanyes, 14, esc A, local 7, Cardedeu, Barcelona, ​​which meets the highest security levels. Rights. You can exercise your rights of access, rectification, limitation and delete your data by sending an email to legal@bcm-mkt.com.

^

Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard. Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.


The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.). From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.) Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed. For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests. To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.

SAVE

Welcome to the basic information about the cookies from the website of the entity: BCM INTEGRA COMUNICACIÓN S.L.,
A cookie is a small file of information that is stored on your computer, smartphone or tablet every time you visit our website. Some cookies are ours and others belong to external companies that provide services for our website.
Cookies can be of several types: technical cookies are necessary for our website to work, do not need your authorization and they are the only ones we have activated by default. The rest of cookies serve to improve our page, to personalize it based on your preferences, or to be able to show you advertising adjusted to your searches, tastes and personal interests. You can accept all these cookies by clicking the ACCEPT button or set them up or reject their use by clicking on the COOKIE SETTINGS section.
If you want more information, consult the COOKIE POLICY of our website.