February 27, 2018

The influence of the Internet in Marketing

The user, key piece for current marketing in Internet era

Since its beginning, marketing has been evolving in different stages that have allowed it to include more and more areas. Although initially it was focused on showing offers and products, it is currently the way to create a community around the brand. Its objective is that brands become part of the user’s life. If, in addition, we add the possibilities offered by technology to digital marketing, for the first time the internet offers statistical data with absolute and accurate results in real time.

In addition, another of the qualities of current marketing is that it encompasses all facets of the business model and in all of them it puts the customer as protagonist. Whatever the business strategy used, the actions will be focused on it.

How technology influences marketing

Thanks to new technologies, the definition of the target becomes much more effective than in the past. Although a part of this segmentation is done intuitively, it should be outlined with studies, statistics analysis and market movements, data that can be provided by digital tools. Marketing becomes more effective, but also more complex since a large amount of statistical data has to be used.

Advantages of digital marketing versus traditional

The emergence and development of digital marketing brings us important advantages that we did not have before, such as:

Increase geographic coverage

With the new technologies there are no geographical limits to sell your products. Also not only that, but it allows them to connect to your services from anywhere in the world.

Increase temporary coverage

You are no longer subject to your work schedule to offer your products. Thanks to your webside, your coverage is 24 hours a day, 365 days a year.

Improve your corporate image

Adapting to new technologies and changes in the market offering a positive and competitive corporate image.

It allows to investigate

The Internet makes a large amount of information available for companies. So it can be a great value. And also, it allows companies to investigate their potencial market and the consumers.

Allows the personification of messages

Thanks to knowing the users, it allows personalized deliveries to both clients and potential clients.

At BCM we have been adapting to the changes in these 25 years of experience. This is why we know the tools and strategies to get the most out of your digital marketing strategy.