Social Selling: social networking for sales and marketing
Social Selling is the process of selling a company through social networks. It is a remarkable strategy for companies. It offers the opportunity to increase sales and promote the brand. In this type of strategy there are no immediate results. It is ...Read more
TikTok for B2B companies: Is it a good investment?
During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance. TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...Read more
Multichannel Marketing: How to captivate your audience?
Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...Read more
LinkedIn for B2B: professional leads generation
LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation. LinkedIn is the ...Read more
Methods for lead generation in B2B companies
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...Read more
Instagram engagement: how to engage your target with your B2B brand
Instagram engagement is an expression widely adopted by social media professionals to define the key factor that governs the Instagram algorithm. The magic of audience interaction on Instagram The days when you published a post and ...Read more