Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media.
However, ...
Companies in the industrial sector focused on B2B are often reluctant to the Instagram’s hype but they could be missing a great opportunity to generate value
Bearing in mind the typology of products and services, in addition to the sometimes ...
Applying these basic tips so you can succeed in this social network
When algorithm changes occur, companies have to be alert. This implies that what was done up to now is no longer valid in part or whole. This usually happens with Google in SEO or ...
It is the most convincing medium against other kind of content and the best for transmiting emotion
Did you know that nowadays more and more companies are using video advertising? The proof is that every time you try to play a video on a website that ...
Ways to detect whether content is created by artificial intelligence
What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being ...
In recent years, transmedia communication has emerged as a new way of telling stories.
A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...
Inbound Marketing has become the best way to attract customers and promoters to the company. In recent years we have seen a growing trend toward using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of ...
The Social Media are today an essential element in business communication.
Nowadays, Social Media strategies are an essential element in companies communication. They create a direct communication with their leads. Actually, there are a lot of different ...
Virality is part of our daily lives, and increasingly in an evident way.
Viral marketing, viral videos… ¿But do we know what this is really about?
At this point, most people have a slight idea about what’s the meaning of virality, ...
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