In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
TikTok for B2B companies: Is it a good investment?
19 July 2022Digital Marketing
During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance.
TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...
Multichannel Marketing: How to captivate your audience?
21 June 2022Digital Marketing
Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...
LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation.
LinkedIn is the ...
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition.
What is a lead in marketing and sales?
A lead is a person who has ...
Instagram engagement: how to engage your target with your B2B brand
11 January 2022Digital Marketing
Instagram engagement is an expression widely adopted by social media professionals to define the key factor that governs the Instagram algorithm.
The magic of audience interaction on Instagram
The days when you published a post and ...
Multichannel Marketing: Connect with your audience everywhere
26 October 2021Digital Marketing
Nowadays, customers are increasingly opting for advertising that reaches them in a more direct and personalised way, which is why Multichannel Marketing is an effective strategy for brands in any sector. This marketing strategy refers to ...
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