Hire an agency specialising in industrial marketing
The main objective of marketing in the industrial sector is often the same: to help companies increase their market presence and attract new customers with a more business-like approach. It sounds simple, doesn't it? Well, it's not. In order ...
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Generation Z does not search on Google
The so-called Generation Z, people born from the mid to late 1990s to the late 2000s (or early 2000s), are marking a disruptive change in how information is searched and consumed online. These digital natives have grown up at the same time as some ...
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Online advertising strategies for industrial companies
Currently, online advertising is an essential tool in digital marketing for companies to reach their audiences effectively and with a wide variety of objectives. One of the advantages of online advertising is the ability to segment audiences in a very ...
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Personal content in the hands of Meta's artificial intelligence
Meta, the company that owns Instagram, Facebook, Threads and Whatsapp, is updating the privacy conditions of its networks. Most of the time, these updates are to increase user security, to combat fake news and inappropriate content,... but on this occasion, ...
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Social Selling: social networking for sales and marketing
Social Selling is the process of selling a company through social networks. It is a remarkable strategy for companies. It offers the opportunity to increase sales and promote the brand. In this type of strategy there are no immediate results. It is ...
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TikTok for B2B companies: Is it a good investment?
During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance. TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...
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