In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
Step-by-step guide: Increase your sales with data marketing from Kompass
27 September 2022CRM & Databases
In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...
Relational Marketing strategies to implement in B2B companies
30 August 2022CRM & Databases
Relational Marketing comprises a series of strategies with the aim of disseminating the brand and creating authority in the market, but above all it involves actions related to lead prospecting and customer loyalty. In other words, the ultimate objective ...
What is Pardot Salesforce, the smart B2B marketing software
24 March 2022CRM & Databases
Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...
Salesforce: The Ultimate CRM Software for Industrial Companies
17 August 2021CRM & Databases
If you stop for a second to look around you realise that businesses change, customers change, and your industrial company has to be constantly moving with them.
The evolution of technology and Digital Marketing is advancing rapidly, so ...
If you are into relationship marketing or business or customer relationship management, chances are you've heard of the term CRM. The acronym CRM means Customer Relationship Management.
In this new article on the BCM Marketing blog ...
CRM is an application strategy used to organize and synchronize sales, marketing processes, customer service and technical support.
Customer relationship management (CRM) is referred to practices, strategies and technologies that companies use ...
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