Multichannel Marketing: How to captivate your audience?

Multichannel Marketing: How to captivate your audience?

Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...

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How to run an effective email marketing campaign

How to run an effective email marketing campaign

Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools. The fact that our newsletter ...

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Industrial consumer: what is their purchasing decision process like?

Industrial consumer: what is their purchasing decision process like?

Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...

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LinkedIn for B2B: professional leads generation

LinkedIn for B2B: professional leads generation

LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation. LinkedIn is the ...

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B2B websites: optimise your website to sell to other companies

B2B websites: optimise your website to sell to other companies

Even if you don't sell your products and services online, the website is the main showcase for any B2B industrial company. If you want to turn your B2B website into a tool for attracting customers and generating sales, you need to keep your customers ...

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What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

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