The Megamarketing strategy and how to apply it to your business

The Megamarketing strategy and how to apply it to your business

The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional marketing ...

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Global Branding: What is it and how do you manage a global brand?

Global Branding: What is it and how do you manage a global brand?

Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that is why in this ...

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How to apply Orchestrated Marketing in your commercial strategy

How to apply Orchestrated Marketing in your commercial strategy

The digitalisation of the industrial sector, where more and more companies are daring to develop a more comprehensive digital marketing strategy, is leading to increased competition between industrial companies in the search for strategies to reach their ...

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How to improve the corporate image of your company

How to improve the corporate image of your company

Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, corporate ...

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How to make a positioning map for your brand

How to make a positioning map for your brand

Which industrial company would not like to know how their brand, products or services are positioned from the customer point of view, and what value they place on them? In this new blog post from BCM Marketing we explain everything about ...

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The importance of defining the mission and ethical values of your company

The importance of defining the mission and ethical values of your company

The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects presents an ...

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