How ChatGPT can help you generate content for a B2B company

How ChatGPT can help you generate content for a B2B company

The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...

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What is programmatic advertising

What is programmatic advertising

Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...

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How to attract web traffic using the inbound methodology

How to attract web traffic using the inbound methodology

The preferences of today's industrial consumer have evolved along with new technologies. Traditional marketing advertising spots have been losing strength to give way to a digital era where information shared on social networks and digital media gets ...

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Methods for lead generation in B2B companies

Methods for lead generation in B2B companies

Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...

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How to apply SEO techniques for YouTube videos

How to apply SEO techniques for YouTube videos

  YouTube is a social network that goes beyond audio-visual sharing. This platform was created in 2005 with the aim of sharing videos, films, television programmes, etc. for free. Over the years it has grown worldwide, becoming a well-known ...

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Tips and tools to improve your local SEO

Tips and tools to improve your local SEO

When an industrial company starts to work SEO into its online marketing strategy, one of its main objectives is usually to position itself in the top Google search results for the main keywords of its business. However, this is usually complicated ...

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