Multichannel Marketing: How to captivate your audience?

Multichannel Marketing: How to captivate your audience?

Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...

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LinkedIn for B2B: professional leads generation

LinkedIn for B2B: professional leads generation

LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation. LinkedIn is the ...

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B2B websites: optimise your website to sell to other companies

B2B websites: optimise your website to sell to other companies

Even if you don't sell your products and services online, the website is the main showcase for any B2B industrial company. If you want to turn your B2B website into a tool for attracting customers and generating sales, you need to keep your customers ...

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The best viral marketing campaigns for B2B companies

The best viral marketing campaigns for B2B companies

Some B2B companies think that their marketing campaigns cannot be as attractive as those of B2C businesses. And that's not true. B2B marketing can also be sexy and inspiring, and in this article you’ll find several viral campaigns that prove ...

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Instagram engagement: how to engage your target with your B2B brand

Instagram engagement: how to engage your target with your B2B brand

  Instagram engagement is an expression widely adopted by social media professionals to define the key factor that governs the Instagram algorithm. The magic of audience interaction on Instagram The days when you published a post and ...

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How to grow your business with Instagram

How to grow your business with Instagram

Have you ever considered opening an Instagram profile for your industrial company? In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional company profile ...

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