In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
How ChatGPT can help you generate content for a B2B company
28 March 2023Digital Marketing
The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...
Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...
How to attract web traffic using the inbound methodology
20 December 2022Digital Marketing
The preferences of today's industrial consumer have evolved along with new technologies. Traditional marketing advertising spots have been losing strength to give way to a digital era where information shared on social networks and digital media gets ...
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition.
What is a lead in marketing and sales?
A lead is a person who has ...
YouTube is a social network that goes beyond audio-visual sharing. This platform was created in 2005 with the aim of sharing videos, films, television programmes, etc. for free. Over the years it has grown worldwide, becoming a well-known ...
When an industrial company starts to work SEO into its online marketing strategy, one of its main objectives is usually to position itself in the top Google search results for the main keywords of its business. However, this is usually complicated ...
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