In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
How to make a positioning map for your brand
03 August 2021Strategies
Which industrial company would not like to know how their brand, products or services are positioned from the customer point of view, and what value they place on them? In this new blog post from BCM Marketing we explain everything ...
The importance of defining the mission and ethical values of your company
01 June 2021Strategies
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business.
In addition, defining these aspects ...
The importance of designing a marketing plan for the industrial company
27 October 2020Strategies
The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative:
They prefer on offline marketing ...
Keys to making a market plan
We explain all the necessary steps you need to take before starting any business project
The marketing plan is the instrument that structures any business project. It is indispensable for the beginning of any business ...
In recent years, transmedia communication has emerged as a new way of telling stories.
A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...
The new scene of communication digital era
Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed ...
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