How to create an effective digital communication plan
Creating a digital communication plan is, nowadays, an essential document in any marketing strategy for a company or business. But let's start at the beginning: what is a communication plan and what is it for? A communication plan is a roadmap, ...
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Competitor analysis, a competitive advantage
Is a competitor analysis worthwhile? In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...
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How to make a positioning map for your brand
Which industrial company would not like to know how their brand, products or services are positioned from the customer point of view, and what value they place on them? In this new blog post from BCM Marketing we explain everything ...
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The importance of defining the mission and ethical values of your company
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects ...
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The importance of designing a marketing plan for the industrial company
The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative: They prefer on offline marketing ...
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How to Make a Marketing Plan
Keys to making a market plan We explain all the necessary steps you need to take before starting any business project The marketing plan is the instrument that structures any business project. It is indispensable for the beginning of any business ...
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