We're back to physical trade fairs: what's the future of virtual events?

We're back to physical trade fairs: what's the future of virtual events?

Montse López CMO & co-founder Did you know…? - 49.9% of industrial exhibitors think that from now on they will combine physical and virtual fairs. - From our experience, we predict a future where 70% of events will be live ...

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Multichannel Marketing: Connect with your audience everywhere

Multichannel Marketing: Connect with your audience everywhere

Nowadays, customers are increasingly opting for advertising that reaches them in a more direct and personalised way, which is why Multichannel Marketing is an effective strategy for brands in any sector. This marketing strategy refers to the use of different ...

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How to apply SEO techniques for YouTube videos

How to apply SEO techniques for YouTube videos

YouTube is a social network that goes beyond audio-visual sharing. This platform was created in 2005 with the aim of sharing videos, films, television programmes, etc. for free. Over the years it has grown worldwide, becoming a well-known platform in ...

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What is WhatsApp Business and why is it beneficial for your company?

What is WhatsApp Business and why is it beneficial for your company?

It has never been so easy to increase your sales andcustomer loyalty in just one mobile application. If you have an industrial company or an SME and you want to give it an innovative and effective twist when offering your products and services, you ...

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How to grow your business with Instagram

How to grow your business with Instagram

Have you ever considered opening an Instagram profile for your industrial company? In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional company profile ...

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What are KPIs? Definition, keys and examples

What are KPIs? Definition, keys and examples

KPI is the acronym for Key Performance Indicators. In other words, they are metrics, variables or measurable and quantifiable factors that serve as a reference to measure the performance of the company or our marketing strategy. So, these have to be directly ...

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