What a landing page is and how to make them more effective

What a landing page is and how to make them more effective

The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...

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What is programmatic advertising

What is programmatic advertising

Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...

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Step-by-step guide: Increase your sales with data marketing from Kompass

Step-by-step guide: Increase your sales with data marketing from Kompass

In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...

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LinkedIn for B2B: professional leads generation

LinkedIn for B2B: professional leads generation

LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation. LinkedIn is the ...

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What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

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Methods for lead generation in B2B companies

Methods for lead generation in B2B companies

Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...

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