Industrial consumer: what is their purchasing decision process like?

Industrial consumer: what is their purchasing decision process like?

Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...

Read more
LinkedIn for B2B: professional leads generation

LinkedIn for B2B: professional leads generation

LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation. LinkedIn is the ...

Read more
B2B websites: optimise your website to sell to other companies

B2B websites: optimise your website to sell to other companies

Even if you don't sell your products and services online, the website is the main showcase for any B2B industrial company. If you want to turn your B2B website into a tool for attracting customers and generating sales, you need to keep your customers ...

Read more
Methods for lead generation in B2B companies

Methods for lead generation in B2B companies

Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...

Read more
The best viral marketing campaigns for B2B companies

The best viral marketing campaigns for B2B companies

Some B2B companies think that their marketing campaigns cannot be as attractive as those of B2C businesses. And that's not true. B2B marketing can also be sexy and inspiring, and in this article you’ll find several viral campaigns that prove ...

Read more
Buyer persona, the main character of industrial B2B marketing

Buyer persona, the main character of industrial B2B marketing

  It’s easy to sum it up as the ideal customer of your B2B industrial company. But a buyer persona is much more than that, because it is a detailed profile that gathers all the information about their work context, objectives, pain points, ...

Read more