In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
Step-by-step guide: Increase your sales with data marketing from Kompass
27 September 2022CRM & Databases
In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...
LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation.
LinkedIn is the ...
What is Pardot Salesforce, the smart B2B marketing software
24 March 2022CRM & Databases
Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition.
What is a lead in marketing and sales?
A lead is a person who has ...
SMART goals for lead generation in B2B industrial companies
25 January 2022Digital Marketing
Any marketing action without clear goals is a waste of time, money and resources. But it is not always easy to choose the right objectives. On many occasions, companies fail because they pursue goals that are unrealistic, too ambitious, ...
How to create a conversion funnel for your industrial company
28 December 2021Strategies
The conversion funnel is the journey that prospects make from the first time they visit your website until they finally make a purchase and thus become your customers.
The ideal conversion funnel sequence is:
Visit the website.
Leave ...
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