What is the best online advertising?

What is the best online advertising?

Internet advertising or online advertising is characterized by the use of the network as a communication channel. There are many platforms for this, such as blogs, social networks, e-mails and more, it is difficult to decide which is the best for our ...

Read more
Display advertising: everything you need to know

Display advertising: everything you need to know

In addition to the Google search ads that appear when a user does a search related to our products, advertising on the display network is another of the most effective Google advertising programs. Display ads are those that appear as a banner, video ...

Read more
Basic guide to start your first Google Ads campaign from scratch

Basic guide to start your first Google Ads campaign from scratch

Google Ads is one of the fastest and most effective systems to market any product or service on the internet. Unlike other strategies such as SEO or Inbound Marketing, which require months of work, with Google Ads you can get the first results in just ...

Read more
Eight reasons why SEM is a great B2B strategy

Eight reasons why SEM is a great B2B strategy

Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small. Nevertheless, search engine marketing can be an ideal solution, ...

Read more
LinkedIn Ads vs Google Ads Strategies

LinkedIn Ads vs Google Ads Strategies

Google Ads vs LinkedIn Ads on B2B Strategies They are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Brand awareness LinkedIn ...

Read more
 How Blockchain Technology Is Changing Digital Marketing

How Blockchain Technology Is Changing Digital Marketing

This technology makes advertising campaigns much more effective and personalized The blockchain is a technology that allows content to be stored in such a way that it can not be manipulated when it has been published. It is a database formed by blocks ...

Read more