Industrial consumer: what is their purchasing decision process like?
Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...
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SMART goals for lead generation in B2B industrial companies
Any marketing action without clear goals is a waste of time, money and resources. But it is not always easy to choose the right objectives. On many occasions, companies fail because they pursue goals that are unrealistic, too ambitious, ...
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Salesforce: The Ultimate CRM Software for Industrial Companies
If you stop for a second to look around you realise that businesses change, customers change, and your industrial company has to be constantly moving with them. The evolution of technology and Digital Marketing is advancing rapidly, so ...
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What is CRM software and what is it for?
If you are into relationship marketing or business or customer relationship management, chances are you've heard of the term CRM. The acronym CRM means Customer Relationship Management. In this new article on the BCM Marketing blog ...
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How Blockchain Technology Is Changing Digital Marketing
This technology makes advertising campaigns much more effective and personalized The blockchain is a technology that allows content to be stored in such a way that it can not be manipulated when it has been published. It is a database formed by blocks ...
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The RGPD and its impact on email marketing
The changes brought about by the new General Data Protection Regulations On 25 May 2018, the new General Data Protection Regulation or RGPD entered into force. This has a direct impact on email marketing. And all email marketing professionals ...
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