How to create an effective digital communication plan

How to create an effective digital communication plan

Creating a digital communication plan is, nowadays, an essential document in any marketing strategy for a company or business. But let's start at the beginning: what is a communication plan and what is it for? A communication plan is a roadmap, ...

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Social Selling: social networking for sales and marketing

Social Selling: social networking for sales and marketing

Social Selling is the process of selling a company through social networks. It is a remarkable strategy for companies. It offers the opportunity to increase sales and promote the brand. In this type of strategy there are no immediate results. It is ...

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Definitive guide to create a profile on Google My Business

Definitive guide to create a profile on Google My Business

Google My Business is a free tool that allows you to link your business and manage its online presence through Google. By creating and optimizing a GMB profile, businesses can significantly improve their SEO ranking in Google's local search results, ...

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What a landing page is and how to make them more effective

What a landing page is and how to make them more effective

The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...

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How ChatGPT can help you generate content for a B2B company

How ChatGPT can help you generate content for a B2B company

The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...

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What is programmatic advertising

What is programmatic advertising

Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...

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