The importance of web maintenance
Web maintenance is of vital importance to ensure the proper functioning and security of a website. For all companies and businesses, whether they are large multinationals, SMEs or even freelancers, a website is nowadays their digital business card. ...
Read moreOnline advertising strategies for industrial companies
Currently, online advertising is an essential tool in digital marketing for companies to reach their audiences effectively and with a wide variety of objectives. One of the advantages of online advertising is the ability to segment audiences in a very ...
Read morePersonal content in the hands of Meta's artificial intelligence
Meta, the company that owns Instagram, Facebook, Threads and Whatsapp, is updating the privacy conditions of its networks. Most of the time, these updates are to increase user security, to combat fake news and inappropriate content,... but on this occasion, ...
Read moreSurviving Google Updates
According to Google "the goal (of this update) is to improve the quality of search by showing less content that looks like it was created to attract clicks and more content that is useful to users", but what is really behind so many updates? In ...
Read moreHow to create an effective digital communication plan
Creating a digital communication plan is, nowadays, an essential document in any marketing strategy for a company or business. But let's start at the beginning: what is a communication plan and what is it for? A communication plan is a roadmap, ...
Read moreSocial Selling: social networking for sales and marketing
Social Selling is the process of selling a company through social networks. It is a remarkable strategy for companies. It offers the opportunity to increase sales and promote the brand. In this type of strategy there are no immediate results. It is ...
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