In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
Definitive guide to create a profile on Google My Business
23 May 2023Digital tools
Google My Business is a free tool that allows you to link your business and manage its online presence through Google. By creating and optimizing a GMB profile, businesses can significantly improve their SEO ranking in Google's local search results, ...
What a landing page is and how to make them more effective
25 April 2023Digital Marketing
The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...
How ChatGPT can help you generate content for a B2B company
28 March 2023Digital Marketing
The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...
Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...
What is WhatsApp Business and why is it beneficial for your company?
20 July 2021Digital tools
It has never been so easy to increase your sales andcustomer loyalty in just one mobile application.
If you have an industrial company or an SME and you want to give it an innovative and effective twist when offering your products and ...
When an industrial company starts to work SEO into its online marketing strategy, one of its main objectives is usually to position itself in the top Google search results for the main keywords of its business. However, this is usually complicated ...
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