B2B INDUSTRIAL MARKETING AGENCY

Faced with the growth of globalisation, is increasingly specialised. For this reason, the B2B sector increasingly implies a greater knowledge of the product or service, as well as its technological complexity. Added to this challenge are scientific advances, and the appearance of new features and forms of promotion. As a result, it is necessary to create a B2B marketing that promotes, in a unique and special way, these products. This requires a specific and profound knowledge of the sector and the purchasing process.

In addition, it is important to keep in mind that this type of marketing targets a very specific audience that needs to solve very specific problems. For this reason, it is vitally important to fully understand the product and its technical features. This is the only way to speak the same language as our target audience and fully understand their needs.

BCM Marketing as a B2B marketing agency joins the challenge of specialisation. We know the client, the market and the prescribers better than anyone. This offers us a profound and professional knowledge of the product.

We have carried out more than 2,000 projects for more than 120 companies in industrial sectors. Our goal is to work so that our clients evolve, improve and grow. Amongst our success stories are leading national companies and brands that have sought us out as their greatest ally to carry out their B2B marketing campaigns.

At BCM Marketing we create your tailored marketing plan so that your company communicates all the benefits it offers to its clients. Because we know that the generation of leads (potential clients) which can turn into sales is the most important objective of your business model. We know that the B2C consumer marketing strategies do not work as well for the sales processes in the B2B sectors. For this reason, BCM puts forward specific technical strategies.

To reach your target audience and drive sales you will need to create a good strategy based on data and results. At BCM, as an industrial B2B marketing agency, we offer you a 360º marketing model that adapts to your company's needs. These are some of the services we specialise in:

• We study the current situation of your brand, analyse your marketing strategy and your objectives. What is your differential value compared to your competitors?
• We reinforce your sales lead acquisition plan through an inbound marketing and sales funnel strategy that attracts new contacts in a non-intrusive and semi-automated way for your database. In sectors such as B2B with complex products and in which the sale can take a long time, inbound marketing is perfect for attracting new leads and accompanying them throughout the sales funnel until they end up becoming customers.
• We develop a content marketing strategy that includes the creation and dissemination of valuable and relevant content for your customers in a wide variety of formats: video tutorials, pdf guides, case studies, images, graphics, posts, etc. We transform complicated information into tips that your customers can easily consume.
• We write and disseminate strategic press releases in general and specialised media.
• We create a dynamic, useful website, optimised for search engine optimisation (SEO), which takes into account the user experience. The corporate website is the key centrepiece of all digital marketing. An operations centre that must monitor all user interactions and analyse their behaviour in order to draw conclusions and establish a strategy for continuous improvement.
• We manage your social networks with a well-defined plan that drives traffic to your website and increases brand awareness. We identify which ones you should be present on and we draw up a plan of content and publications over time, with no interruptions or outdated posts that could seriously affect the brand. We always bear in mind that it is no use having a lot of visits, views or followers; the important thing is to get clients!