We are specialists in digital marketing
Every company needs a plan, a clear strategy and objectives.
Do you have an industrial or B2B company in Barcelona? BCM Marketing is a specialist agency and we can help you give more visibility to your business and reach new clients effectively.
Digital marketing in Barcelona and around the world
Constant and systematic source of clients for your business
Today, any individual or professional who wants to hire a new product or service begins their search on the internet, often directly from their mobile phone. Therefore, if you know how to capitalize on your presence on the internet, you can obtain great visibility and multiply your sales opportunities.
At BCM we are specialists in digital marketing and we can help you with different tools, identifying the most appropriate internet channels to make your company a fruitful and long-lived business. Our marketing philosophy is that this should be a constant and systematic source of customers for your business. It cannot be a simple succession of random actions.
How to develop the marketing plan for your company?
These are the steps to develop your marketing plan:
- Analyze the market and detect opportunities.
- Evaluate what is the current situation of your company. Identify your strengths and weaknesses.
- Build the philosophy and values of the company. Define your vision, message, the audience you are addressing.
- Exploit what sets you apart from the rest.
- What resources do you have for it.
- Develop an action plan appropriate to the objectives and resources to gain visibility and relevance.
- Set short, medium and long term objectives.
- Strategies to achieve those objectives.
- Transfer these conclusions to concrete actions.
As you can see, the methods and strategies that can be applied to technology companies are almost endless. The key to success is choosing the most appropriate ones, executing them efficiently and keeping track of the results to adapt them in a process of continuous improvement.
BCM Marketing: a specialist B2B agency located in Barcelona
This whole process is difficult, but you don't have to do it alone. Having an external vision will enrich your strategy and significantly improve your results.
At BCM Marketing we create your personalized marketing plan so that your company transmits all the advantages it offers to its customers. Because we know that generating leads that can be transformed into sales is the most important objective for your business.
Mass consumer marketing does not work for companies in the B2B sector. BCM propone para ellas técnicas específicas.
At BCM we offer you a 360 marketing model that adapts to the needs of your company. These are some of the services in which we are specialists:
- We study the current situation of your brand, we analyze the marketing strategy and its objectives. What is your differential value compared to your competitors?
- We reinforce your commercial lead capture plan through an inbound marketing strategy and sales funnels that attracts new contacts in a non-intrusive and semi-automated way. It is easier and more efficient for your clients to search for you than to search for them.In sectors such as B2B, with complex products and in which sales can take a long time, inbound marketing is perfect for attracting new leads and accompanying them throughout the entire sales funnel until they end up becoming customers.
- We develop a content marketing strategy that includes the creation and dissemination of valuable and relevant content for your clients, always oriented to meet your business objectives and with a wide variety of formats: video-tutorials, pdf guides, success stories, images, graphics, blog posts, etc. We transform complicated information into tips that your clients can easily consume.
- We write and disseminate strategic press releases in general and specialized media.
- We create a dynamic, useful web page, optimized for search engine optimization (SEO), which takes into account the user experience. The corporate website is the centerpiece of all digital marketing. An operations center that must monitor all user interactions and analyze their behavior to draw conclusions and establish a strategy for continuous improvement.
- We manage your social media with a well-defined plan that brings traffic to your website and increases brand awareness.We identify which ones it is convenient for you to be present in and we develop a content and publication plan over time, without stoppages or outdates that seriously affect the brand. We always keep in mind that it is useless to have many visits, views or followers. The important thing is to get customers!
- We automate your email marketing strategy in such a way as to increase website traffic, strengthen customer loyalty, increase sales, and others.
- We manage your presence at fairs and organize your events, always with the aim of obtaining an optimal return on investment.
- Benchmarking. Track the competition.
- Search engine advertising (SEM) and social networks. Creation of effective landing pages. We structure the best strategy to achieve your objectives, reaching your potential clients at the key moment. Large mass campaigns do not work for the B2B industry, where you have to reach just the right people who make the important decisions. Google is a perfect tool to reach professionals specific solutions for machinery and hardware.
- Referral program with the aim of attracting new customers while retaining and retaining existing ones.
- Monitoring of analytics and KPIs.