B2B STRATEGIES

Due of globalisation, the market tendency to specialise is growing, and the B2B sector increasingly demands greater knowledge of the product or service, with all its technological complexity. This challenge is compounded by the emergence of new techniques and forms of promotion.

As a result, there is a need to create a specific B2B sales and marketing strategy for this type of product, its sectors and purchasing processes, which are very different from those of the mass market.

It is important to bear in mind that B2B marketing and sales strategies target a very specific audience that needs to solve very specific problems. For this reason, it is vitally important to know the product and its technical characteristics in depth. Only in this way will we be able to speak the same language as our target audience and understand perfectly what their needs are.

BCM Marketing as an industrial B2B marketing agency joins the challenge of specialisation. We know the customer, the market and the prescribers better than anyone else. This gives us in-depth and professional product knowledge.

We have carried out more than 2,000 projects for more than 120 companies in different industrial sectors. Our goal is to work so that our clients evolve, improve and grow. Our success stories include major companies and brands that have looked to us as a great ally for their B2B marketing campaigns.

To reach your target audience and drive sales you will need to create a good strategy based on data and results. At BCM, as an industrial B2B marketing agency, we offer you a 360 marketing model that adapts to your company's needs. These are some of the services we specialise in:

• We study the current situation of your brand, analyse your marketing strategy and your objectives. What is your differential value compared to your competitors?
• We reinforce your sales lead acquisition plan through an inbound marketing and sales funnel strategy that attracts new contacts in a non-intrusive and semi-automated way for your database. In sectors such as B2B with complex products and in which the sale can take a long time, inbound marketing is perfect for attracting new leads and accompanying them throughout the sales funnel until they end up becoming customers.
• We develop a content marketing strategy that includes the creation and dissemination of valuable and relevant content for your customers in a wide variety of formats: video tutorials, pdf guides, case studies, images, graphics, posts, etc. We transform complicated information into tips that your customers can easily consume.
• We write and disseminate strategic press releases in general and specialised media.
• We create a dynamic, useful website, optimised for search engine optimisation (SEO), which takes into account the user experience. The corporate website is the key centrepiece of all digital marketing. An operations centre that must monitor all user interactions and analyse their behaviour in order to draw conclusions and establish a strategy for continuous improvement.
• We manage your social networks with a well-defined plan that drives traffic to your website and increases brand awareness. We identify which ones you should be present on and we draw up a plan of content and publications over time, with no interruptions or outdated posts that could seriously affect the brand. We always bear in mind that it is no use having a lot of visits, views or followers; the important thing is to get clients!