ALWAYS OUR SPECIALITY
Professional B2B Industrial Marketing
STRATEGIC MARKETING
We analyse current market changes in the buying process, study competitors. We draw up a plan and execute it. We team up with sales. (Read more...)
STRATEGIES WITH RESULTS (ROI)
An efficient and effective return on investment (ROI). We are backed by more than 2,000 projects carried out for large companies in the industrial sector. (Read more...)
CRM FOR B2B
We work with CRM for B2B such as Salesforce and Pardot. The great advantage of this software is that both your sales department and our team can access it directly, in real time and synchronised. (Read more...)
B2B RELATIONAL MARKETING
We use all the power of digital marketing tools to create and maintain lasting and stable partnerships with your customers over time. Websites, email marketing, CRM for B2B... (Read more...)
GLOBAL MAINTENANCE
We integrate into your company as your marketing team. We take care of the strategy and global execution of all your offline and online marketing actions.
BRANDING AND GRAPHIC DESIGN
We develop your brand image so that it reflects the values of your company. We create normative image and communication manuals and all kinds of graphic and digital supports. (Read more...)
Specialisation in industrial marketing
Marketing for industries
Industrial marketing management is entirely different from the marketing used in other sectors, because the audience is unique. We at BCM Marketing have a proven track record of developing, implementing and managing highly successful marketing programs that generate awareness and leads among highly technical, risk-averse audiences.
We help industrial companies to target their markets by implementing a customer focused marketing approach.
Faced with globalisation, the B2B market faces an ever-changing environment and increasing specialisation. Hence, the industrial sector increasingly demands a greater knowledge of both their products and their technical complexity. Added to this challenge, there are also continuous scientific advancements, and the appearance of new promotional techniques.
Nowadays, it is necessary to manage an industrial marketing strategy that promotes B2B products in a unique and special way, and that requires a specific and deep knowledge of the sector.
In addition, it is important to keep in mind that this type of marketing is directed to a very specific audience that needs to solve very specific problems. For this reason, it is vitally important to know the product and its technical characteristics in depth. Only in this way will we be able to speak the same language as our target audience and fully understand their needs.
BCM MARKETING AGENCY
Customised solutions for
marketing and sales
MARKETING CONSULTANCY
Marketing Plans
We analyse the market and your competitors. We carry out SWOT studies. We study your needs. We create a plan and a strategy. And we put it into action.
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OUTSOURCING FEE PER MONTH
Global maintenance
We integrate into your company as your marketing team. We take care of the global maintenance of all your Offline - Online marketing actions.
DIGITAL TOOLS
For your commercial network
If you need professional solutions for your commercial network, we create all kinds of digital presentations, videos and technical documentation.
COMMUNICATION AND PPRR
Media relations
We create your media plan, press releases and articles for general and professional media in your sector. Management with all professional media.
Why BCM Marketing?
BCM Marketing meets the challenge of specialisation in the industrial sector. Our team is specialised in both marketing and engineering. We know our client, its market and the key prescribers better than anyone. This gives us a deep and professional knowledge of the product.
Based in Barcelona, BCM Marketing is a marketing agency formed by a team of professionals with proven experience. We have 25 years of experience developing all kinds of marketing strategies for industrial companies. We have created and implemented over 2,000 projects for more than 140 companies in different industrial sectors: machinery, steel manufacturers, ship building, software... Our main goal is to help our customers to evolve, improve and drive their business forward.
We want to be your ally and help you to obtain the keys to success: establish a solid relationship with your stakeholders and develop targeted and effective marketing campaigns. At BCM Marketing we specialise in industrial marketing management, ranging from a specific action to a complete plan that includes global outsourcing.
Whether you need market analysis, campaign planning or a product launch strategy, we analyse key aspects of your business and market, and create an actionable plan for success.
We offer marketing strategies for industrial companies that include: inbound marketing, lead generation, advertising, social media, content marketing, SEO, SEM... Everything to help you reach your goals and connect with new audiences, always trying to increase your ROI (Return On Investment) and help your marketing budget go farther.
Why BCM Marketing?
- Develop a structured & measurable ongoing industrial marketing management program.
- Improve margins.
- Raise brand awareness in your target market.
- Generate and nurture more high-quality leads.
- Accelerate your sales pipeline
- Increase marketing ROI
- Enhance awareness in core audiences
- Enhance customer loyalty
- Focus sales teams on high-value activities
- Improve closing rate
- Drive your business forward
A solid relationship
We will be your ally to help you achieve success
Creating an industrial marketing that allows to promote these types of products in a unique and special way.
SPECIFIC AND DEEP KNOWLEDGE
BCM meets the challenge of specialisation in the industrial sector
Our dedicated team of professionals are specialised in both marketing and engineering. We know our client, its market and the key prescribers better than anyone.
Our Speciality
B2B Industrial Marketing. Extensive knowledge of the Industrial sector.
Our Experience
+ More than 25 years + 2000 projects. for large industrial B2B companies.
Our Excellence
Strategy + plan. Analysis of results. Customised solutions.
Our Competitiveness
Achieve targets and lead traffic. Assist and strengthen the commercial department. Innovate in actions.
Our values
Clear, direct and transparent. Search for results. Security and guarantee.
Teamwork
A team of professionals from different disciplines. The partner in communication and marketing.