INDUSTRIAL MARKETING MANAGEMENT

Industrial marketing management is entirely different from the marketing used in other sectors, because the audience is unique. We at BCM Marketing have a proven track record of developing, implementing and managing highly successful marketing programs that generate awareness and leads among highly technical, risk-averse audiences.

We help industrial companies to target their markets by implementing a customer focused marketing approach.

Faced with globalisation, the B2B market faces an ever-changing environment and increasing specialisation. Hence, the industrial sector increasingly demands a greater knowledge of both their products and their technical complexity. Added to this challenge, there are also continuous scientific advancements, and the appearance of new promotional techniques.

Nowadays, it is necessary to manage an industrial marketing strategy that promotes B2B products in a unique and special way, and that requires a specific and deep knowledge of the sector.

In addition, it is important to keep in mind that this type of marketing is directed to a very specific audience that needs to solve very specific problems. For this reason, it is vitally important to know the product and its technical characteristics in depth. Only in this way will we be able to speak the same language as our target audience and fully understand their needs.

BCM Marketing meets the challenge of specialisation in the industrial sector. Our team is specialised in both marketing and engineering. We know our client, its market and the key prescribers better than anyone. This gives us a deep and professional knowledge of the product.

Based in Barcelona, BCM Marketing is a marketing agency formed by a team of professionals with proven experience. We have 25 years of experience developing all kinds of marketing strategies for industrial companies. We have created and implemented over 2,000 projects for more than 120 companies in different industrial sectors: machinery, steel manufacturers, ship building, software... Our main goal is to help our customers to evolve, improve and drive their business forward.

We want to be your ally and help you to obtain the keys to success: establish a solid relationship with your stakeholders and develop targeted and effective marketing campaigns. At BCM Marketing we specialise in industrial marketing management, ranging from a specific action to a complete plan that includes global outsourcing.

Whether you need market analysis, campaign planning or a product launch strategy, we analyse key aspects of your business and market, and create an actionable plan for success.

We offer marketing strategies for industrial companies that include: inbound marketing, lead generation, advertising, social media, content marketing, SEO, SEM... Everything to help you reach your goals and connect with new audiences, always trying to increase your ROI (Return On Investment) and help your marketing budget go farther.

Why BCM Marketing?

• Develop a structured & measurable ongoing industrial marketing management program.
• Improve margins.
• Raise brand awareness in your target market.
• Generate and nurture more high-quality leads.
• Accelerate your sales pipeline
• Increase marketing ROI
• Enhance awareness in core audiences
• Enhance customer loyalty
• Focus sales teams on high-value activities
• Improve closing rate
• Drive your business forward