Marketing strategy professional B2B


BCM Marketing Digital - Somos Marketing

We analyse current market changes in the buying process, study competitors. We carry out SWOT studies, draw up a plan and train the sales team. (Read more...)

We analyse the performance and results of the digital marketing tools your company currently uses. We recommend which ones can help you achieve your strategic objectives. (Read more...)

We work with CRM for B2B such as Salesforce and Pardot. The great advantage of this software is that both your sales department and our team can access it directly, in real time and synchronised. (Read more...)

BCM Marketing Digital - Somos Marketing

We use all the power of digital marketing tools to create and maintain lasting and stable partnerships with your customers over time. Websites, email marketing, CRM for B2B... (Read more...)

We integrate into your company as your marketing team. We take care of the strategy and global execution of all your offline and online marketing actions.


We develop your brand image so that it reflects the values of your company. We create normative image and communication manuals and all kinds of graphic and digital supports. (Read more...)

BCM Marketing Digital - Somos Marketing

Why is B2B strategy for industries important?

B2B Industry Marketing Consultancy

Due of globalisation, the market tendency to specialise is growing, and the B2B sector increasingly demands greater knowledge of the product or service, with all its technological complexity. This challenge is compounded by the emergence of new techniques and forms of promotion.

As a result, there is a need to create a specific B2B sales and marketing strategy for this type of product, its sectors and purchasing processes, which are very different from those of the mass market.

It is important to bear in mind that B2B marketing and sales strategies target a very specific audience that needs to solve very specific problems. For this reason, it is vitally important to know the product and its technical characteristics in depth. Only in this way will we be able to speak the same language as our target audience and understand perfectly what their needs are.

BCM Marketing as an industrial B2B marketing agency joins the challenge of specialisation. We know the customer, the market and the prescribers better than anyone else. This gives us in-depth and professional product knowledge.

We have carried out more than 2,000 projects for more than 120 companies in different industrial sectors. Our goal is to work so that our clients evolve, improve and grow. Our success stories include major companies and brands that have looked to us as a great ally for their B2B marketing campaigns.

At BCM Marketing we create your personalised marketing and sales plan so that your company can transmit all the advantages it has to offer to its customers. Because we know that generating leads (potential customers) that can be transformed into sales is the most important objective for your business model. We know that B2C consumer marketing strategies do not work for the sales processes of B2B industrial sectors. For this reason, BCM proposes specific techniques.

Estrategias de marketing y ventas


Customised marketing solutions

Marketing industrial Soluciones B2B


Marketing Plans

We analyse the market and your competitors. We carry out SWOT studies. We study your needs. We create a plan and a strategy.  And we put it into action.


Marketing industrial Soluciones B2B


Global maintenance

We integrate into your company as your marketing team. We take care of the global maintenance of all your Offline - Online marketing actions.

Creamos tus soportes gráficos y digitales. Desarrollamos tu imagen (branding). Catálogos, presentaciones, vídeos, webs profesionales, redes sociales,
blog, contenido, email marketing, ...


Marketing industrial Soluciones B2B


For your commercial network

If you need professional solutions for your commercial network, we create all kinds of digital presentations, videos and technical documentation.


Marketing industrial Soluciones B2B


Media relations

We create your media plan, press releases and articles for general and professional media in your sector. Management with all professional media.


We develop B2B marketing strategies 

Business strategy for industry

To reach your target audience and drive sales you will need to create a good strategy based on data and results. At BCM, as an industrial B2B marketing agency, we offer you a 360 marketing model that adapts to your company's needs. These are some of the services we specialise in:

  • We study the current situation of your brand, analyse your marketing strategy and your objectives. What is your differential value compared to your competitors?
  • We reinforce your sales lead acquisition plan through an inbound marketing and sales funnel strategy that attracts new contacts in a non-intrusive and semi-automated way for your database. In sectors such as B2B with complex products and in which the sale can take a long time, inbound marketing is perfect for attracting new leads and accompanying them throughout the sales funnel until they end up becoming customers.
  • We develop a content marketing strategy that includes the creation and dissemination of valuable and relevant content for your customers in a wide variety of formats: video tutorials, pdf guides, case studies, images, graphics, posts, etc. We transform complicated information into tips that your customers can easily consume.
  • We write and disseminate strategic press releases in general and specialised media.
  • We create a dynamic, useful website, optimised for search engine optimisation (SEO), which takes into account the user experience. The corporate website is the key centrepiece of all digital marketing. An operations centre that must monitor all user interactions and analyse their behaviour in order to draw conclusions and establish a strategy for continuous improvement.
  • We manage your social networks with a well-defined plan that drives traffic to your website and increases brand awareness. We identify which ones you should be present on and we draw up a plan of content and publications over time, with no interruptions or outdated posts that could seriously affect the brand. We always bear in mind that it is no use having a lot of visits, views or followers; the important thing is to get clients!

Estrategias de marketing y ventas


  • We automate your email marketing strategy in a way that increases website traffic, reinforces customer loyalty, increases sales, etc.
  • We manage your presence at trade fairs and organise your digital and in-person events with the aim of getting an optimal return on investment.
  • Benchmarking. Monitoring of the competition.
  • Search engine advertising (SEM) and social networks. Creation of effective landing pages. We structure the best strategy to achieve your objectives, reaching your potential customers at the key moment. Large mass campaigns don't work for the B2B sector, where you need to reach the right people who make the important decisions. Google is a perfect tool to reach professionals with specific machinery and hardware solutions.
  • Monitoring of analytics and KPIs.


Marketing y Ventas

The challenge of specialisation

B2B marketing consultancy, strategies designed just for our clients

At BCM, as a B2B marketing consultancy, we offer you a 360 marketing model that adapts to your company's needs.



We create your personalised marketing plan for your company to deliver all the benefits of your business

We know that getting the data of potential customers that can be transformed into sales (leads) is the first step of the sales process in your business model.

Agencia de Marketing B2B

B2B Industrial Marketing. Extensive knowledge of the Industrial sector.

Agencia de Marketing B2B

+ More than 25 years + 2000 projects. for large industrial B2B companies.

Agencia de Marketing B2B

Strategy + plan. Analysis of results. Customised solutions.

Agencia de Marketing B2B

Achieve targets and lead traffic. Assist and strengthen the commercial department. Innovate in actions.

Agencia de Marketing B2B

Clear, direct and transparent. Search for results. Security and guarantee.

Agencia de Marketing B2B

A team of professionals from different disciplines. The partner in communication and marketing.