Industrial cyber security, a key pillar in the digital age
In an increasingly interconnected global environment, industrial companies have had to make cyber security a top priority. As risks in the digital environment increase, protecting information is essential to ensure privacy and integrity. The incorporation ...
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Generation Z does not search on Google
The so-called Generation Z, people born from the mid to late 1990s to the late 2000s (or early 2000s), are marking a disruptive change in how information is searched and consumed online. These digital natives have grown up at the same time as some ...
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Long tail keywords for your marketing strategy
In the field of SEO and digital marketing, keywords play a fundamental role, as they are the ones that manage to attract users to your website through search engines. However, not all keywords are the same: there are generic keywords, which tend to be ...
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SEO SEM Marketing: the best allies for your business
Nowadays, working on the marketing and communication of any business necessarily involves working on SEO and SEM. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) have become the most powerful tools to get positioned in Internet search ...
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Content marketing for lead generation
Content marketing has established itself as a key strategy for B2B industrial companies looking to generate quality leads and strengthen their market presence. This type of marketing action not only enhances brand visibility, but also establishes a ...
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Top 10 questions about industrial marketing services
The 10 most frequently asked questions about industrial marketing services may vary depending on the context and needs of the company. However, below are ten questions that are often relevant in the field of industrial marketing services. What is the ...
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