The importance of brand equity for industrial companies

The importance of brand equity for industrial companies

Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other. It is about all those tangible and intangible assets, perceived ...

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The importance of defining a sales strategy in the industrial company

The importance of defining a sales strategy in the industrial company

A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...

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The best viral marketing campaigns for B2B companies

The best viral marketing campaigns for B2B companies

Some B2B companies think that their marketing campaigns cannot be as attractive as those of B2C businesses. And that's not true. B2B marketing can also be sexy and inspiring, and in this article you’ll find several viral campaigns that prove ...

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Buyer persona, the main character of industrial B2B marketing

Buyer persona, the main character of industrial B2B marketing

  It’s easy to sum it up as the ideal customer of your B2B industrial company. But a buyer persona is much more than that, because it is a detailed profile that gathers all the information about their work context, objectives, pain points, ...

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Industrial marketing: strategies for success in B2B companies

Industrial marketing: strategies for success in B2B companies

  Industrial marketing is a form of B2B marketing (or Business to Business, from company to company). Its goal is to raise awareness of the value of industrial products and services and ultimately sell more to business customers. Even when ...

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How to create a conversion funnel for your industrial company

How to create a conversion funnel for your industrial company

  The conversion funnel is the journey that prospects make from the first time they visit your website until they finally make a purchase and thus become your customers. The ideal conversion funnel sequence is: Visit the website. Leave ...

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