The importance of web maintenance
Web maintenance is of vital importance to ensure the proper functioning and security of a website. For all companies and businesses, whether they are large multinationals, SMEs or even freelancers, a website is nowadays their digital business card. ...
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Branding: Consumer brand perception
In today's highly competitive and digitized business environment, brand reputation has emerged as a key determinant of success. In fact, for industrial companies, where B2B relationships and brand trust are fundamental, maintaining a strong customer ...
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Emotional design in industrial products and services
In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...
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The importance of brand equity for industrial companies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other. It is about all those tangible and intangible assets, perceived ...
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The Megamarketing strategy and how to apply it to your business
The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional ...
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Global Branding: What is it and how do you manage a global brand?
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
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