How to improve the corporate image of your company

How to improve the corporate image of your company

Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, corporate ...

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How to make a positioning map for your brand

How to make a positioning map for your brand

Which industrial company would not like to know how their brand, products or services are positioned from the customer point of view, and what value do they give it? In this new blog post from BCM Marketing we explain everything about how ...

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The importance of defining the mission and ethical values of your company

The importance of defining the mission and ethical values of your company

The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects gives an image ...

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Keys to achieve a professional web design

Keys to achieve a professional web design

Web design is a global demand among all companies. In the same way that it is essential for any business to have a website, it is also essential that an optimised and professional design is present. The presence on the internet is something necessary ...

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Digital branding: how to boost your brand through design?

Digital branding: how to boost your brand through design?

Every B2B company is a world and the marketing objectives of each one can be very different. However, the most common ones are usually to improve reputation, increase sales or optimise communication with leads and customers.  In an increasingly ...

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Design and development of a website based on a marketing strategy

Design and development of a website based on a marketing strategy

Among the many marketing strategies there is one that is crucial: the web design of your page. It must be attractive and meet the objectives you have set in your marketing plan. Designing a website is not choosing the colors and putting the most beautiful ...

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