In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
The importance of brand equity for industrial companies
24 January 2023Strategies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other.
It is about all those tangible and intangible assets, perceived ...
The Megamarketing strategy and how to apply it to your business
23 November 2021Strategies
The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional ...
Global Branding: What is it and how do you manage a global brand?
12 October 2021Strategies
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
How to improve the corporate image of your company
14 September 2021Strategies
Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, ...
The importance of defining the mission and ethical values of your company
01 June 2021Strategies
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business.
In addition, defining these aspects ...
Web design is a global demand among all companies. In the same way that it is essential for any business to have a website, it is also essential that it is an optimised and professional design.
Being present on the internet is necessary if we want ...
Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard.
Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.
The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.).
From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.)
Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed.
For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books.
Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books.
Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
BCM Integra Comunicación, S.L. uses its own and third-party cookies to ensure the proper functioning of the website, collect information on its use and personalize your navigation. Click "Accept" if you accept all cookies.
You can also configure or reject cookies by clicking on SETTINGS
or obtain more information in our COOKIE POLICY.
