Emotional design in industrial products and services
In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...
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The importance of brand equity for industrial companies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other. It is about all those tangible and intangible assets, perceived ...
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The Megamarketing strategy and how to apply it to your business
The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional ...
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Global Branding: What is it and how do you manage a global brand?
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
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How to improve the corporate image of your company
Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, ...
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The importance of defining the mission and ethical values of your company
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects ...
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