In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
The importance of brand equity for industrial companies
24 January 2023Strategies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other.
It is about all those tangible and intangible assets, perceived ...
The Megamarketing strategy and how to apply it to your business
23 November 2021Strategies
The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional ...
Global Branding: What is it and how do you manage a global brand?
12 October 2021Strategies
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
How to improve the corporate image of your company
14 September 2021Strategies
Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, ...
The importance of defining the mission and ethical values of your company
01 June 2021Strategies
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business.
In addition, defining these aspects ...
Web design is a global demand among all companies. In the same way that it is essential for any business to have a website, it is also essential that it is an optimised and professional design.
Being present on the internet is necessary if we want ...
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