What is a transmedia campaign? (+ examples)

What is a transmedia campaign? (+ examples)

In recent years, transmedia communication has emerged as a new way of telling stories. A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...

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 New challenges in communication digital era

New challenges in communication digital era

The new scene of communication digital era Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed ...

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