CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Marketing Industrial S.L. as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

 Industry 4.0 and Industrial Marketing

Industry 4.0 and Industrial Marketing

Intelligent factories and real-time on-demand production

What do you think of the next idea? A factory is capable of increasing or decreasing its production according to consumer demand.

All right. There’s nothing new in it. Better this way:

A factory is capable of increasing or decreasing its production in real time according to the demand of consumers, whose behaviour is measured live.

Yes, the factory is self-regulating, at exactly 3:37 p.m., production increases by 0.23% because someone has made a significant purchase in some city in the world and the machines in that factory already know this. And then they decide, they (among themselves).

But this increase in production only lasts until 4:21 p.m., because the price of the raw material will increase from 4:22 p.m. onwards, and so the machines prefer and…

The fourth industrial revolution is coming with smart factories that operate through machines connected to each other and to the outside world.

It is the right time for companies to be up to speed and be able to pass it on to their customers and suppliers through the right industrial marketing strategy.

Until now, advanced digital technology has helped to improve large-scale production systems, but Industry 4.0 will definitely transform the global production paradigm.

Main characteristics of the Industry 4.0

To explain this better, we list below the most important features of Industry 4.0:

Processes carried out by autonomous robotsContinuous Big Data AnalysisAll records and information in the cloudIncreased concern for cybersecurityAdditive manufacturingAugmented RealityHorizontal and vertical integration systemsGlobal implementation of IoT

Without a doubt, the great possibilities of automation and autonomy are the hallmark of Industry 4.0; a scenario in which machines are self-optimized, self-configured and even, through artificial intelligence, capable of carrying out complex tasks and making decisions at their own discretion.

When a company invests in this type of transformation and accepts that there is a new model or way of carrying out its industrial processes, it must reflect this in its image and in its communication strategy through an industrial marketing plan.

Industry 4.0 will enable companies to be more efficient, environmentally responsible and grow steadily.

In BCM we have been adapting to the changes in these 25 years of experience. That’s why we know the tools and strategies to get the most out of your industrial marketing strategy.

Manage Consent Preferences

+
Technical cookies are strictly necessary for our website to function and for you to navigate it. These types of cookies are what, for example, allow us to identify you, give you access to certain restricted parts of the site if necessary, or remember different options or services you have already selected, like your privacy preferences. Therefore, they are activated by default, and your authorization is not necessary for them. Through your browser settings, you can block or alert the presence of this type of cookies, but such blocking will affect the proper functioning of the various features of our website.

+
Analytical cookies allow us to study the navigation of users on our website in general (for example, which sections of the site are most visited, which services are used the most and if they work correctly, etc.). From the statistical information about navigation on our website, we can improve both the performance of the site itself and the various services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them, you contribute to this continuous improvement. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Functionality cookies allow us to remember your preferences, to personalize certain features and general options of our website each time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your type of browser, etc.). Therefore, these types of cookies do not have an advertising purpose, but by activating them, you will improve the functionality of the website (for example, adapting it to your type of browser) and the personalization of it based on your preferences (for example, presenting the information in the language you have chosen in previous occasions), which will contribute to the ease, usability, and comfort of our page during your navigation. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Advertising cookies allow us to manage the advertising spaces included on our website based on criteria such as the content displayed or the frequency at which the ads are shown. For example, if the same ad has been shown to you several times on our website, and you have not shown personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to be able to show you advertising content that better matches your personal tastes and interests. To put it very simply, we'll give you a fictional example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, by activating this type of cookies, the advertising we show you on our website will not be generic, but will be oriented towards your searches, tastes, and interests, thus being exclusively tailored to you. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Cookie Settings

We use our own and third-party cookies to analyze our services and show you advertising related to your preferences based on a profile made from your browsing habits (for example, pages visited). You can accept all these cookies by clicking the ACCEPT button, or configure them or reject their use by clicking on the section COOKIE SETTINGS.

If you want more information, consult the Cookie Policy and List of Cookies on our website.
X