Industry 4.0 and Industrial Marketing
Intelligent factories and real-time on-demand production
What do you think of the next idea? A factory is capable of increasing or decreasing its production according to consumer demand.
All right. There’s nothing new in it. Better this way:
A factory is capable of increasing or decreasing its production in real time according to the demand of consumers, whose behaviour is measured live.
Yes, the factory is self-regulating, at exactly 3:37 p.m., production increases by 0.23% because someone has made a significant purchase in some city in the world and the machines in that factory already know this. And then they decide, they (among themselves).
But this increase in production only lasts until 4:21 p.m., because the price of the raw material will increase from 4:22 p.m. onwards, and so the machines prefer and…
The fourth industrial revolution is coming with smart factories that operate through machines connected to each other and to the outside world.
It is the right time for companies to be up to speed and be able to pass it on to their customers and suppliers through the right industrial marketing strategy.
Until now, advanced digital technology has helped to improve large-scale production systems, but Industry 4.0 will definitely transform the global production paradigm.
Main characteristics of the Industry 4.0
To explain this better, we list below the most important features of Industry 4.0:
Processes carried out by autonomous robotsContinuous Big Data AnalysisAll records and information in the cloudIncreased concern for cybersecurityAdditive manufacturingAugmented RealityHorizontal and vertical integration systemsGlobal implementation of IoT
Without a doubt, the great possibilities of automation and autonomy are the hallmark of Industry 4.0; a scenario in which machines are self-optimized, self-configured and even, through artificial intelligence, capable of carrying out complex tasks and making decisions at their own discretion.
When a company invests in this type of transformation and accepts that there is a new model or way of carrying out its industrial processes, it must reflect this in its image and in its communication strategy through an industrial marketing plan.
Industry 4.0 will enable companies to be more efficient, environmentally responsible and grow steadily.
In BCM we have been adapting to the changes in these 25 years of experience. That’s why we know the tools and strategies to get the most out of your industrial marketing strategy.
