The best viral marketing campaigns for B2B companies

The best viral marketing campaigns for B2B companies

Some B2B companies think that their marketing campaigns cannot be as attractive as those of B2C businesses. And that's not true. B2B marketing can also be sexy and inspiring, and in this article you’ll find several viral campaigns that prove ...

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The influence of the Internet on marketing

The influence of the Internet on marketing

THE USER, A KEY PLAYER IN MARKETING THANKS TO THE INTERNET Since its beginnings, marketing has gone through different stages that have allowed it to evolve and cover more and more areas. Although it initially focused on showing the offer and the product, ...

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 Viral campaigns, the evolution of advertising

Viral campaigns, the evolution of advertising

Virality is part of our daily lives, and increasingly in an evident way. Viral marketing, viral videos… ¿But do we know what this is really about? At this point, most people have a slight idea about what’s the meaning of virality, ...

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