What is industrial marketing and how does it differ from consumer marketing?
Industrial marketing, also known as business-to-business or B2B marketing, focuses on meeting the unique needs of companies, institutions and organizations that purchase products and services for their operations, production and growth. It requires a ...
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Competitor analysis, a competitive advantage
Is a competitor analysis worthwhile? In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...
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Calendar of industrial trade fairs in Spain for 2023
With more than 25 years of experience working with companies from different industrial sectors, at BCM Marketing we are professional experts in industrial marketing and communication strategies. Despite the rise of virtual trade fairs and their many ...
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The importance of brand equity for industrial companies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other. It is about all those tangible and intangible assets, perceived ...
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Expectations for the industrial sector in 2023: how to face the new year
Any company is already a tremendously complex organism, and the set of companies operating in the industrial sector form an increasingly interconnected ecosystem subject to a myriad of variables. Small changes in one part of the world have a rapid impact ...
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Identify your buyer persona in the industrial sector
The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form. To retain the attention of ...
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