Step-by-step guide: Increase your sales with data marketing from Kompass
In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...Read more
Industrial consumer: what is their purchasing decision process like?
Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...Read more
SMART goals for lead generation in B2B industrial companies
Any marketing action without clear goals is a waste of time, money and resources. But it is not always easy to choose the right objectives. On many occasions, companies fail because they pursue goals that are unrealistic, too ambitious, ...Read more
The influence of the Internet on marketing
THE USER, A KEY PLAYER IN MARKETING THANKS TO THE INTERNET Since its beginnings, marketing has gone through different stages that have allowed it to evolve and cover more and more areas. Although it initially focused on showing the offer and the product, ...Read more