The importance of web maintenance
Web maintenance is of vital importance to ensure the proper functioning and security of a website. For all companies and businesses, whether they are large multinationals, SMEs or even freelancers, a website is nowadays their digital business card. ...
Read moreBranding: Consumer brand perception
In today's highly competitive and digitized business environment, brand reputation has emerged as a key determinant of success. In fact, for industrial companies, where B2B relationships and brand trust are fundamental, maintaining a strong customer ...
Read moreOnline advertising strategies for industrial companies
Currently, online advertising is an essential tool in digital marketing for companies to reach their audiences effectively and with a wide variety of objectives. One of the advantages of online advertising is the ability to segment audiences in a very ...
Read morePersonal content in the hands of Meta's artificial intelligence
Meta, the company that owns Instagram, Facebook, Threads and Whatsapp, is updating the privacy conditions of its networks. Most of the time, these updates are to increase user security, to combat fake news and inappropriate content,... but on this occasion, ...
Read moreHow ChatGPT can help you generate content for a B2B company
The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...
Read moreInfluencers created with artificial intelligence
Ways to detect whether content is created by artificial intelligence What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being ...
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