The importance of web maintenance

The importance of web maintenance

Web maintenance is of vital importance to ensure the proper functioning and security of a website. For all companies and businesses, whether they are large multinationals, SMEs or even freelancers, a website is nowadays their digital business card. ...

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Branding: Consumer brand perception

Branding: Consumer brand perception

In today's highly competitive and digitized business environment, brand reputation has emerged as a key determinant of success. In fact, for industrial companies, where B2B relationships and brand trust are fundamental, maintaining a strong customer ...

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Online advertising strategies for industrial companies

Online advertising strategies for industrial companies

Currently, online advertising is an essential tool in digital marketing for companies to reach their audiences effectively and with a wide variety of objectives. One of the advantages of online advertising is the ability to segment audiences in a very ...

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Personal content in the hands of Meta's artificial intelligence

Personal content in the hands of Meta's artificial intelligence

Meta, the company that owns Instagram, Facebook, Threads and Whatsapp, is updating the privacy conditions of its networks. Most of the time, these updates are to increase user security, to combat fake news and inappropriate content,... but on this occasion, ...

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How ChatGPT can help you generate content for a B2B company

How ChatGPT can help you generate content for a B2B company

The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...

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 Influencers created with artificial intelligence

Influencers created with artificial intelligence

Ways to detect whether content is created by artificial intelligence What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being ...

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