Emotional design in industrial products and services
In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...
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The Megamarketing strategy and how to apply it to your business
The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional ...
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Global Branding: What is it and how do you manage a global brand?
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
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How to improve the corporate image of your company
Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, ...
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Keys to achieve a professional web design
Web design is a global demand among all companies. In the same way that it is essential for any business to have a website, it is also essential that it is an optimised and professional design. Being present on the internet is necessary if we want ...
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Digital branding: how to enhance your brand through design
Every B2B company is a world and the marketing objectives of each one can be very different. However, the most common ones are usually to improve their reputation, increase sales or optimise communication with leads and customers. In an increasingly ...
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