In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
What is programmatic advertising
07 March 2023Strategies
Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...
How to attract web traffic using the inbound methodology
20 December 2022Digital Marketing
The preferences of today's industrial consumer have evolved along with new technologies. Traditional marketing advertising spots have been losing strength to give way to a digital era where information shared on social networks and digital media gets ...
Identify your buyer persona in the industrial sector
29 November 2022Industrial market
The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form.
To retain the attention of ...
Multichannel Marketing: How to captivate your audience?
21 June 2022Digital Marketing
Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition.
What is a lead in marketing and sales?
A lead is a person who has ...
Multichannel Marketing: Connect with your audience everywhere
26 October 2021Digital Marketing
Nowadays, customers are increasingly opting for advertising that reaches them in a more direct and personalised way, which is why Multichannel Marketing is an effective strategy for brands in any sector. This marketing strategy refers to ...
Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard.
Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.
The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.).
From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.)
Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed.
For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books.
Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books.
Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
BCM Integra Comunicación, S.L. uses its own and third-party cookies to ensure the proper functioning of the website, collect information on its use and personalize your navigation. Click "Accept" if you accept all cookies.
You can also configure or reject cookies by clicking on SETTINGS
or obtain more information in our COOKIE POLICY.
