Expectations for the industrial sector in 2023: how to face the new year
Any company is already a tremendously complex organism, and the set of companies operating in the industrial sector form an increasingly interconnected ecosystem subject to a myriad of variables. Small changes in one part of the world have a rapid impact ...
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Identify your buyer persona in the industrial sector
The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form. To retain the attention of ...
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Industrial consumer: what is their purchasing decision process like?
Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...
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How to apply for the new Digital Kit: grants of up to 12,000 euros for the digitalisation of your SME
The Digital Kit is part of a new official economic aid program promoted by the Spanish Government to enhance the digitalisation of SMEs and the self-employed and thus modernise the economy. It was presented last November and has an ...
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The crisis management plan for industrial companies
Regardless of the sector in which a company operates, it is more than likely that at any time every company must face a crisis situation Digital marketing is often related as a mere channel of sales and traffic generation to our website. Beyond this, ...
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Marketing in the naval sector
In the industrial marketing sector there is a wide range of companies dedicated to the transformation of raw materials into products produced through handling processes. One of the main characteristics of the industrial sector lies in the long and ...
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