BCM Blog

If we take a moment to think about building a web page, elements such as design, functionality, branding, accessibility, etc. immediately come to mind. However, don't the websites you visit have a window to accept or set something called cookie policy?  Cookies ...

Internet advertising or online advertising is characterized by the use of the network as a communication channel. There are many platforms for this, such as blogs, social networks, e-mails and more, it is difficult to decide which is the best for our ...

The email marketing strategy has become an indispensable tool in any digital marketing strategy. It is a highly exploited communication channel that works very well. From order confirmations, subscriptions, newsletters to stock or price drop notices, ...

Every B2B company is a world and the marketing objectives of each one can be very different. However, the most common ones are usually to improve reputation, increase sales or optimise communication with leads and customers.  In an increasingly ...

When an industrial company starts working on SEO in its online marketing strategy, one of its main objectives is usually to position itself in the top results in Google for the main keywords in its business. However, this is usually complicated and often ...

Chatbots are not yet widely used by industrial companies, but their use represents a great improvement opportunity for marketing automation and customer service. A chatbot is a computer program with which the user can have a conversation, usually on ...

The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative: They bet preferably on offline ...

Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...

Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...

In addition to the Google search ads that appear when a user does a search related to our products, advertising on the display network is another of the most effective Google advertising programs. Display ads are those that appear as a banner, video ...

An essential step in any content marketing strategy is knowing who you are targeting and precisely defining the target audience you want to reach. This is essential to chart your strategy and formulate your message; It will also provide you with the basis ...

In early February, as the new Covid-19 coronavirus spread to other countries, numerous trade fairs and events began to be canceled and postponed until further notice. During that period of maximum uncertainty, more than a hundred fairs were canceled in ...

Having an external marketing department can bring great benefits to your company. In this new blog article we try to explain it from our experience as a digital marketing agency. Digital marketing allows to carry out daily actions of greater complexity ...

It happens to all of us. Surely you too: when you think about web analytics, Google Analytics immediately comes to mind. This incredibly powerful tool is almost an online industry standard that allows you to measure not only who enters your website, but ...

Undoubtedly, of all current social media, LinkedIn is the social network par excellence for professionals and the one most used to establish new business relationships between companies. In addition to fulfilling the usual functionalities that we can ...

Google Ads is one of the fastest and most effective systems to market any product or service on the internet. Unlike other strategies such as SEO or Inbound Marketing, which require months of work, with Google Ads you can get the first results in just ...

While a good part of the websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic so as not to damage their conversion ratios Web positioning, widely known as SEO for ...

Regardless of the sector in which a company operates, it is more than likely that at any time every company must face a crisis situation Digital marketing is often related as a mere channel of sales and traffic generation to our website. Beyond this, ...

The secret of automation in the area of ​​digital marketing lies in devoting only the necessary time to routine processes and fully focusing on where we are able to provide differential value Marketing automation consists of the use of specific ...

Companies in the industrial sector focused on B2B are often reluctant to the Instagram’s hype but they could be missing a great opportunity to generate value Bearing in mind the typology of products and services, in addition to the sometimes ...

How to take advantage of inbound marketing or attraction marketing in a B2B environment from the industrial sector Inbound marketing consists of the methodology that combines different techniques and non-intrusive marketing actions to reach and/or ...

In the industrial marketing sector there is a wide range of companies dedicated to the transformation of raw materials into products produced through handling processes. One of the main characteristics of the industrial sector lies in the long and ...

The communication through emails, it seems, will never be out of fashion. When well done, it can generate a lot of revenue. But our strategy will depend on our business and customers. Unlike B2C, where we appeal the consumer’s emotion to convince ...

Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small. Nevertheless, search engine marketing can be an ideal solution, ...

The lead nurturing is an inbound marketing technique that tries to create valuable relationships with our leads and accompany them through the buying process. This strategy gets great results in B2B sales and particularly in industrial marketing, where ...

6 steps to a big data marketing plan Everyday, in their daily activities, businesses gather more and more data that they can use when taking marketing decisions. Organizations own today many data bases. Nevertheless, they face the difficulty to connect ...

Google Ads vs LinkedIn Ads on B2B Strategies They are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Brand awareness LinkedIn ...

Marketing is becoming more and more important in companies in the industrial sector, which is why its implementation opens up an enormous range of possibilities. If you have not yet considered industrial marketing actions for your company, you should ...

We tell you how to get a higher return on your business through the integration and development of a mobile application, want to know how? Surely you know what it costs to manage a company, as well as that the use of mobile phones is already part of ...

A blog is a tool that helps companies attract new customers and can generate recurring visits. And does your website have a blog? Have you considered implementing one? For any company it is important to have a website because it is one more way to ...

Among the many marketing strategies there is one that is crucial: the web design of your page. It must be attractive and meet the objectives you have set in your marketing plan. Designing a website is not choosing the colors and putting the most beautiful ...

Tricks to improve the positioning of your website and climb to the first page of search? Internet search engines such as Google, Yahoo or Bing have become the reference for many users when they want to locate a company. In this way, those thick phone ...

Do you want to know what will be the main elements that will influence the look and feel of websites next year? As is traditional, each time a year ends and a new one begins, we are expectant about the novelties it will bring, this is the case of 2019. In ...

Keys to making a market plan We explain all the necessary steps you need to take before starting any business project The marketing plan is the instrument that structures any business project. It is indispensable for the beginning of any business ...

Applying these basic tips so you can succeed in this social network When algorithm changes occur, companies have to be alert. This implies that what was done up to now is no longer valid in part or whole. This usually happens with Google in SEO or ...

Voice searches will use much more natural speech and have a much more local character Technological advances are facilitating our relationship with new technologies. In particular, voice searches will facilitate the task of searching more quickly on ...

This technology makes advertising campaigns much more effective and personalized The blockchain is a technology that allows content to be stored in such a way that it can not be manipulated when it has been published. It is a database formed by blocks ...

It is the most convincing medium against other kind of content and the best for transmiting emotion Did you know that nowadays more and more companies are using video advertising? The proof is that every time you try to play a video on a website that ...

Ways to detect whether content is created by artificial intelligence What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being ...

The changes brought about by the new General Data Protection Regulations On 25 May 2018, the new General Data Protection Regulation or RGPD entered into force.  This has a direct impact on email marketing. And all email marketing professionals ...

Easily identify your customers who are interested in buying your products and services As you know, lead conversion, that is, customers buying our products or services is vital to the success of any online business. And to do this, the interest of ...

5 tips to keep in mind to communicate better with your customers through email marketing Email marketing is a tool that allows us to communicate with our customers through email. The advantage is that they themselves have given us permission to send ...

The importance of web design in digital marketing strategy Web design is one of the factors to take into account as part of the digital marketing strategy. The aim is to make users fall in love. In digital marketing it is essential to create an excellent ...

You can have all your social networks under control and without wasting a minute of your time Facebook, Twitter, LinkedIn, YouTube or Instagram are names of social networks that sooner or later end up being part of both users and companies. But what ...

Much is said about artificial intelligence or communicational intelligence, but the truth is that a considerable number of managers and marketers are unaware of the advantages of including artificial intelligence in their companies in digital marketing. ...

Intelligent factories and real-time on-demand production What do you think of the next idea? A factory is capable of increasing or decreasing its production according to consumer demand. All right. There’s nothing new in it. Better this way: A ...

What is web usability? Web usability is a part of web design that refers to the efficiency and satisfaction that is achieved by allowing users to learn how to interact with your website. The easier it is to navigate through a website, the more likely ...

Mobile Marketing has arrived to stay The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support ...

The user, key piece for current marketing in Internet era Since its beginning, marketing has been evolving in different stages that have allowed it to include more and more areas. Although initially it was focused on showing offers and products, it ...

In recent years, transmedia communication has emerged as a new way of telling stories. A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...

Content marketing is the part that is responsible for creating, publishing and distributing content for your target audience. Generally these types of actions are shared online and are intended to attract new customers. This is not an action with an immediate ...

Inbound Marketing has become the best way to attract customers and promoters to the company. In recent years we have seen a growing trend toward using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of ...

The new scene of communication digital era Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed ...

Trade marketing can be defined as the set of commercial and merchandising operations developed by a supplier – or manufacturer – and a distributor. The concept of trade marketing is closely linked to distribution channels as it seeks to ...

The Social Media are today an essential element in business communication. Nowadays, Social Media strategies are an essential element in companies communication. They create a direct communication with their leads. Actually, there are a lot of different ...

CRM is an application strategy used to organize and synchronize sales, marketing processes, customer service and technical support. Customer relationship management (CRM) is referred to practices, strategies and technologies that companies use ...

Nowadays, the importance of being visible on the Internet to improve the business of your company is indisputable. We have the solution, some keys from SEO and SEM Nowadays it is undeniable the importance of being visible on the Internet to improve ...

November is over, but before leaving it will repeat one of the most anticipated commercial events of the year. This American tradition went up last years in Spain and became one of the main commercial marketing strategies before Christmas. Black Friday ...

Mobile Marketing is a set of strategies that integrate a series of techniques and formats that allow companies to communicate with their customers through the use of mobile devices. Thanks to the evolution and the rise of its use as a communication ...

Virality is part of our daily lives, and increasingly in an evident way. Viral marketing, viral videos… ¿But do we know what this is really about? At this point, most people have a slight idea about what’s the meaning of virality, ...