The impact of Artificial Intelligence in marketing
AI is revolutionising marketing in all sectors, especially in enterprise B2B marketing. This evolution has, however, created a gap between companies that use AI and those that don't, leading to increasing differences between them: while the former ...
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Hire an agency specialising in industrial marketing
The main objective of marketing in the industrial sector is often the same: to help companies increase their market presence and attract new customers with a more business-like approach. It sounds simple, doesn't it? Well, it's not. In order ...
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Generation Z does not search on Google
The so-called Generation Z, people born from the mid to late 1990s to the late 2000s (or early 2000s), are marking a disruptive change in how information is searched and consumed online. These digital natives have grown up at the same time as some ...
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Long tail keywords for your marketing strategy
In the field of SEO and digital marketing, keywords play a fundamental role, as they are the ones that manage to attract users to your website through search engines. However, not all keywords are the same: there are generic keywords, which tend to be ...
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SEO SEM Marketing: the best allies for your business
Nowadays, working on the marketing and communication of any business necessarily involves working on SEO and SEM. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) have become the most powerful tools to get positioned in Internet search ...
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Content marketing for lead generation
Content marketing has established itself as a key strategy for B2B industrial companies looking to generate quality leads and strengthen their market presence. This type of marketing action not only enhances brand visibility, but also establishes a ...
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