In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
How to run an effective email marketing campaign
24 May 2022Email marketing and CRM
Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools.
The fact that our newsletter ...
Industrial consumer: what is their purchasing decision process like?
26 April 2022Strategies and tools
Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities.
Behaviour of the industrial ...
LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation.
LinkedIn is the ...
B2B websites: optimise your website to sell to other companies
31 March 2022Traffic Attraction
Even if you don't sell your products and services online, the website is the main showcase for any B2B industrial company.
If you want to turn your B2B website into a tool for attracting customers and generating sales, you need to keep your customers ...
What is Pardot Salesforce, the smart B2B marketing software
24 March 2022Email marketing and CRM
Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition.
What is a lead in marketing and sales?
A lead is a person who has ...
Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard.
Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.
The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.).
From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.)
Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed.
For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books.
Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books.
Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you.
You can enable or disable these cookies by checking the corresponding box, being disabled by default.
BCM Integra Comunicación, S.L. uses its own and third-party cookies to ensure the proper functioning of the website, collect information on its use and personalize your navigation. Click "Accept" if you accept all cookies.
You can also configure or reject cookies by clicking on SETTINGS
or obtain more information in our COOKIE POLICY.
