The importance of web maintenance

The importance of web maintenance

Web maintenance is of vital importance to ensure the proper functioning and security of a website. For all companies and businesses, whether they are large multinationals, SMEs or even freelancers, a website is nowadays their digital business card. ...

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Branding: Consumer brand perception

Branding: Consumer brand perception

In today's highly competitive and digitized business environment, brand reputation has emerged as a key determinant of success. In fact, for industrial companies, where B2B relationships and brand trust are fundamental, maintaining a strong customer ...

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Online advertising strategies for industrial companies

Online advertising strategies for industrial companies

Currently, online advertising is an essential tool in digital marketing for companies to reach their audiences effectively and with a wide variety of objectives. One of the advantages of online advertising is the ability to segment audiences in a very ...

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Personal content in the hands of Meta's artificial intelligence

Personal content in the hands of Meta's artificial intelligence

Meta, the company that owns Instagram, Facebook, Threads and Whatsapp, is updating the privacy conditions of its networks. Most of the time, these updates are to increase user security, to combat fake news and inappropriate content,... but on this occasion, ...

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Surviving Google Updates

Surviving Google Updates

According to Google "the goal (of this update) is to improve the quality of search by showing less content that looks like it was created to attract clicks and more content that is useful to users", but what is really behind so many updates? In ...

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Top 10 questions about industrial marketing services

Top 10 questions about industrial marketing services

The 10 most frequently asked questions about industrial marketing services may vary depending on the context and needs of the company. However, below are ten questions that are often relevant in the field of industrial marketing services. What is the ...

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