In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
How ChatGPT can help you generate content for a B2B company
28 March 2023Digital Marketing
The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...
Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...
Calendar of industrial trade fairs in Spain for 2023
14 February 2023Fairs and events
With more than 25 years of experience working with companies from different industrial sectors, at BCM Marketing we are professional experts in industrial marketing and communication strategies.
Despite the rise of virtual trade fairs and their many ...
The importance of brand equity for industrial companies
24 January 2023Strategies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other.
It is about all those tangible and intangible assets, perceived ...
Expectations for the industrial sector in 2023: how to face the new year
29 December 2022Industrial market
Any company is already a tremendously complex organism, and the set of companies operating in the industrial sector form an increasingly interconnected ecosystem subject to a myriad of variables. Small changes in one part of the world have a rapid impact ...
How to attract web traffic using the inbound methodology
20 December 2022Digital Marketing
The preferences of today's industrial consumer have evolved along with new technologies. Traditional marketing advertising spots have been losing strength to give way to a digital era where information shared on social networks and digital media gets ...
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