Identify your buyer persona in the industrial sector
The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form. To retain the attention of ...Read more
The importance of defining a sales strategy in the industrial company
A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...Read more
Step-by-step guide: Increase your sales with data marketing from Kompass
In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...Read more
Relational Marketing strategies to implement in B2B companies
Relational Marketing comprises a series of strategies with the aim of disseminating the brand and creating authority in the market, but above all it involves actions related to lead prospecting and customer loyalty. In other words, the ultimate objective ...Read more
TikTok for B2B companies: Is it a good investment?
During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance. TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...Read more
Multichannel Marketing: How to captivate your audience?
Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...Read more