Personal content in the hands of Meta's artificial intelligence

Personal content in the hands of Meta's artificial intelligence

Meta, the company that owns Instagram, Facebook, Threads and Whatsapp, is updating the privacy conditions of its networks. Most of the time, these updates are to increase user security, to combat fake news and inappropriate content,... but on this occasion, ...

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Surviving Google Updates

Surviving Google Updates

According to Google "the goal (of this update) is to improve the quality of search by showing less content that looks like it was created to attract clicks and more content that is useful to users", but what is really behind so many updates? In ...

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How to create an effective digital communication plan

How to create an effective digital communication plan

Creating a digital communication plan is, nowadays, an essential document in any marketing strategy for a company or business. But let's start at the beginning: what is a communication plan and what is it for? A communication plan is a roadmap, ...

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Smarketing: how to successfully integrate business marketing

Smarketing: how to successfully integrate business marketing

Integrating sales and marketing for business success In the competitive business world, both marketing and sales play a crucial role in the success of a company. However, there has often been a perceived gap between these two teams, which can hinder ...

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Emotional design in industrial products and services

Emotional design in industrial products and services

In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...

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Competitor analysis, a competitive advantage

Competitor analysis, a competitive advantage

Is a competitor analysis worthwhile? In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...

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