How to create an effective digital communication plan

How to create an effective digital communication plan

Creating a digital communication plan is, nowadays, an essential document in any marketing strategy for a company or business. But let's start at the beginning: what is a communication plan and what is it for? A communication plan is a roadmap, ...

Read more
Smarketing: how to successfully integrate business marketing

Smarketing: how to successfully integrate business marketing

Integrating sales and marketing for business success In the competitive business world, both marketing and sales play a crucial role in the success of a company. However, there has often been a perceived gap between these two teams, which can hinder ...

Read more
Emotional design in industrial products and services

Emotional design in industrial products and services

In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...

Read more
Competitor analysis, a competitive advantage

Competitor analysis, a competitive advantage

Is a competitor analysis worthwhile? In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...

Read more
Social Selling: social networking for sales and marketing

Social Selling: social networking for sales and marketing

Social Selling is the process of selling a company through social networks. It is a remarkable strategy for companies. It offers the opportunity to increase sales and promote the brand. In this type of strategy there are no immediate results. It is ...

Read more
What a landing page is and how to make them more effective

What a landing page is and how to make them more effective

The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...

Read more