In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
What a landing page is and how to make them more effective
25 April 2023Digital Marketing
The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...
How ChatGPT can help you generate content for a B2B company
28 March 2023Digital Marketing
The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...
How to attract web traffic using the inbound methodology
20 December 2022Digital Marketing
The preferences of today's industrial consumer have evolved along with new technologies. Traditional marketing advertising spots have been losing strength to give way to a digital era where information shared on social networks and digital media gets ...
TikTok for B2B companies: Is it a good investment?
19 July 2022Digital Marketing
During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance.
TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...
Multichannel Marketing: How to captivate your audience?
21 June 2022Digital Marketing
Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...
Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools.
The fact that our newsletter ...
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