In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
How to attract web traffic using the inbound methodology
20 December 2022Digital Marketing
The preferences of today's industrial consumer have evolved along with new technologies. Traditional marketing advertising spots have been losing strength to give way to a digital era where information shared on social networks and digital media gets ...
TikTok for B2B companies: Is it a good investment?
19 July 2022Digital Marketing
During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance.
TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...
Multichannel Marketing: How to captivate your audience?
21 June 2022Digital Marketing
Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...
Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools.
The fact that our newsletter ...
LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation.
LinkedIn is the ...
B2B websites: optimise your website to sell to other companies
31 March 2022Digital Marketing
Even if you don't sell your products and services online, the website is the main showcase for any B2B industrial company.
If you want to turn your B2B website into a tool for attracting customers and generating sales, you need to keep your customers ...
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