In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
Smarketing: how to successfully integrate business marketing
19 September 2023Strategies
Integrating sales and marketing for business success
In the competitive business world, both marketing and sales play a crucial role in the success of a company. However, there has often been a perceived gap between these two teams, which can hinder ...
Emotional design in industrial products and services
22 August 2023Strategies
In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...
Is a competitor analysis worthwhile?
In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...
Social Selling: social networking for sales and marketing
23 May 2023Digital tools
Social Selling is the process of selling a company through social networks. It is a remarkable strategy for companies. It offers the opportunity to increase sales and promote the brand.
In this type of strategy there are no immediate results. It is ...
What a landing page is and how to make them more effective
25 April 2023Digital Marketing
The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...
How ChatGPT can help you generate content for a B2B company
28 March 2023Digital Marketing
The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...
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