How to attract web traffic using the inbound methodology

How to attract web traffic using the inbound methodology

The preferences of today's industrial consumer have evolved along with new technologies. Traditional marketing advertising spots have been losing strength to give way to a digital era where information shared on social networks and digital media gets ...

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TikTok for B2B companies: Is it a good investment?

TikTok for B2B companies: Is it a good investment?

During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance. TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...

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Multichannel Marketing: How to captivate your audience?

Multichannel Marketing: How to captivate your audience?

Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...

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How to run an effective email marketing campaign

How to run an effective email marketing campaign

Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools. The fact that our newsletter ...

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LinkedIn for B2B: professional leads generation

LinkedIn for B2B: professional leads generation

LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation. LinkedIn is the ...

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B2B websites: optimise your website to sell to other companies

B2B websites: optimise your website to sell to other companies

Even if you don't sell your products and services online, the website is the main showcase for any B2B industrial company. If you want to turn your B2B website into a tool for attracting customers and generating sales, you need to keep your customers ...

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