When an industrial company starts working on SEO in its online marketing strategy, one of its main objectives is usually to position itself in the top results in Google for the main keywords in its business. However, this is usually complicated and often ...
Chatbots are not yet widely used by industrial companies, but their use represents a great improvement opportunity for marketing automation and customer service.
A chatbot is a computer program with which the user can have a conversation, usually on ...
The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative:
They bet preferably on offline ...
Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media.
However, ...
Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...
In addition to the Google search ads that appear when a user does a search related to our products, advertising on the display network is another of the most effective Google advertising programs.
Display ads are those that appear as a banner, video ...
An essential step in any content marketing strategy is knowing who you are targeting and precisely defining the target audience you want to reach. This is essential to chart your strategy and formulate your message; It will also provide you with the basis ...
Having an external marketing department can bring great benefits to your company. In this new blog article we try to explain it from our experience as a digital marketing agency.
Digital marketing allows to carry out daily actions of greater complexity ...
It happens to all of us. Surely you too: when you think about web analytics, Google Analytics immediately comes to mind. This incredibly powerful tool is almost an online industry standard that allows you to measure not only who enters your website, but ...
Undoubtedly, of all current social media, LinkedIn is the social network par excellence for professionals and the one most used to establish new business relationships between companies. In addition to fulfilling the usual functionalities that we can ...
Google Ads is one of the fastest and most effective systems to market any product or service on the internet. Unlike other strategies such as SEO or Inbound Marketing, which require months of work, with Google Ads you can get the first results in just ...
While a good part of the websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic so as not to damage their conversion ratios
Web positioning, widely known as SEO for ...
The secret of automation in the area of digital marketing lies in devoting only the necessary time to routine processes and fully focusing on where we are able to provide differential value
Marketing automation consists of the use of specific ...
Companies in the industrial sector focused on B2B are often reluctant to the Instagram’s hype but they could be missing a great opportunity to generate value
Bearing in mind the typology of products and services, in addition to the sometimes ...
How to take advantage of inbound marketing or attraction marketing in a B2B environment from the industrial sector
Inbound marketing consists of the methodology that combines different techniques and non-intrusive marketing actions to reach and/or ...
The communication through emails, it seems, will never be out of fashion. When well done, it can generate a lot of revenue. But our strategy will depend on our business and customers.
Unlike B2C, where we appeal the consumer’s emotion to convince ...
Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small.
Nevertheless, search engine marketing can be an ideal solution, ...
6 steps to a big data marketing plan
Everyday, in their daily activities, businesses gather more and more data that they can use when taking marketing decisions. Organizations own today many data bases. Nevertheless, they face the difficulty to connect ...
Google Ads vs LinkedIn Ads on B2B Strategies
They are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy.
Brand awareness
LinkedIn ...
Marketing is becoming more and more important in companies in the industrial sector, which is why its implementation opens up an enormous range of possibilities.
If you have not yet considered industrial marketing actions for your company, you should ...
We tell you how to get a higher return on your business through the integration and development of a mobile application, want to know how?
Surely you know what it costs to manage a company, as well as that the use of mobile phones is already part of ...
Applying these basic tips so you can succeed in this social network
When algorithm changes occur, companies have to be alert. This implies that what was done up to now is no longer valid in part or whole. This usually happens with Google in SEO or ...
Voice searches will use much more natural speech and have a much more local character
Technological advances are facilitating our relationship with new technologies. In particular, voice searches will facilitate the task of searching more quickly on ...
This technology makes advertising campaigns much more effective and personalized
The blockchain is a technology that allows content to be stored in such a way that it can not be manipulated when it has been published. It is a database formed by blocks ...
Ways to detect whether content is created by artificial intelligence
What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being ...
The changes brought about by the new General Data Protection Regulations
On 25 May 2018, the new General Data Protection Regulation or RGPD entered into force. This has a direct impact on email marketing. And all email marketing professionals ...
5 tips to keep in mind to communicate better with your customers through email marketing
Email marketing is a tool that allows us to communicate with our customers through email. The advantage is that they themselves have given us permission to send ...
The importance of web design in digital marketing strategy
Web design is one of the factors to take into account as part of the digital marketing strategy. The aim is to make users fall in love. In digital marketing it is essential to create an excellent ...
You can have all your social networks under control and without wasting a minute of your time
Facebook, Twitter, LinkedIn, YouTube or Instagram are names of social networks that sooner or later end up being part of both users and companies. But what ...
Much is said about artificial intelligence or communicational intelligence, but the truth is that a considerable number of managers and marketers are unaware of the advantages of including artificial intelligence in their companies in digital marketing. ...
What is web usability?
Web usability is a part of web design that refers to the efficiency and satisfaction that is achieved by allowing users to learn how to interact with your website. The easier it is to navigate through a website, the more likely ...
Mobile Marketing has arrived to stay
The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support ...
The user, key piece for current marketing in Internet era
Since its beginning, marketing has been evolving in different stages that have allowed it to include more and more areas. Although initially it was focused on showing offers and products, it ...
In recent years, transmedia communication has emerged as a new way of telling stories.
A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...
Content marketing is the part that is responsible for creating, publishing and distributing content for your target audience. Generally these types of actions are shared online and are intended to attract new customers. This is not an action with an immediate ...
The new scene of communication digital era
Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed ...
Nowadays, the importance of being visible on the Internet to improve the business of your company is indisputable. We have the solution, some keys from SEO and SEM
Nowadays it is undeniable the importance of being visible on the Internet to improve ...
Mobile Marketing is a set of strategies that integrate a series of techniques and formats that allow companies to communicate with their customers through the use of mobile devices.
Thanks to the evolution and the rise of its use as a communication ...
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