In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
Smarketing: how to successfully integrate business marketing
19 September 2023Strategies
Integrating sales and marketing for business success
In the competitive business world, both marketing and sales play a crucial role in the success of a company. However, there has often been a perceived gap between these two teams, which can hinder ...
Is a competitor analysis worthwhile?
In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...
Calendar of industrial trade fairs in Spain for 2023
14 February 2023Fairs and events
With more than 25 years of experience working with companies from different industrial sectors, at BCM Marketing we are professional experts in industrial marketing and communication strategies.
Despite the rise of virtual trade fairs and their many ...
The importance of brand equity for industrial companies
24 January 2023Strategies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other.
It is about all those tangible and intangible assets, perceived ...
Expectations for the industrial sector in 2023: how to face the new year
29 December 2022Industrial market
Any company is already a tremendously complex organism, and the set of companies operating in the industrial sector form an increasingly interconnected ecosystem subject to a myriad of variables. Small changes in one part of the world have a rapid impact ...
Identify your buyer persona in the industrial sector
29 November 2022Industrial market
The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form.
To retain the attention of ...
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