We're back to physical trade fairs: what's the future of virtual events?

We're back to physical trade fairs: what's the future of virtual events?

Montse López CMO & co-founder Did you know…? - 49.9% of industrial exhibitors think that from now on they will combine physical and virtual fairs. - From our experience, we predict a future where 70% of events will be live ...

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The importance of designing a marketing plan for the industrial company

The importance of designing a marketing plan for the industrial company

The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative: They prefer on offline marketing ...

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Social media and the industrial sector: where to start

Social media and the industrial sector: where to start

Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...

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Why you should think about a global outsourcing for your marketing

Why you should think about a global outsourcing for your marketing

Having an external marketing department can bring great benefits to your company. In this new blog article we try to explain it from our experience as a digital marketing agency. Digital marketing allows to carry out daily actions of greater complexity ...

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SEO strategies for industrial companies

SEO strategies for industrial companies

While a good part of the websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic so as not to damage their conversion ratios Web positioning, widely known as SEO for ...

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The crisis management plan for industrial companies

The crisis management plan for industrial companies

Regardless of the sector in which a company operates, it is more than likely that at any time every company must face a crisis situation Digital marketing is often related as a mere channel of sales and traffic generation to our website. Beyond this, ...

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