Identify your buyer persona in the industrial sector

Identify your buyer persona in the industrial sector

The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form. To retain the attention of ...

Read more
The importance of defining a sales strategy in the industrial company

The importance of defining a sales strategy in the industrial company

A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...

Read more
Step-by-step guide: Increase your sales with data marketing from Kompass

Step-by-step guide: Increase your sales with data marketing from Kompass

In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...

Read more
Relational Marketing strategies to implement in B2B companies

Relational Marketing strategies to implement in B2B companies

Relational Marketing comprises a series of strategies with the aim of disseminating the brand and creating authority in the market, but above all it involves actions related to lead prospecting and customer loyalty. In other words, the ultimate objective ...

Read more
Industrial consumer: what is their purchasing decision process like?

Industrial consumer: what is their purchasing decision process like?

Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...

Read more
What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

Read more