New challenges in communication digital era
The new scene of communication digital era
Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed the rules of game when it comes to reaching customers. The corporate social reputation in companies has to start to be based on a series of issues that directly affect it.
First, truth must be the backbone of communication. The speed with which information is disseminated today is a new challenge. That is why all communication should be based, more than ever on truthful and demonstrable facts since only with a tweet casting doubt on an argument can break the reputation of the company.
On the other hand, and related to the previous example, there has been a digital transformation that has permeated everything in our day to day. Technology and the Internet has not only changed our way of consuming, but the channels and forms of communication. Nowadays online reputation is something to take care of, since at any moment it can turn against you.
In the same way, this digital environment offers a lot of advantages that should not go unnoticed. Social networks allow for the first time to know in real time the individual and massive view of the audience. A lot of data that for professionals can be a great source of knowledge.
It is for this and as a conclusion that the digital technology supposes a puzzle in the matter related to the corporate communication of the companies. But on the other hand, it is also a great opportunity to bet on a bidirectionality that was difficult to achieve with traditional media.
In BCM Marketing we know how is the consumer and we want to become your trusted communication consultant. We have the tools and knowledge to know how to maintain and improve your corporate social reputation.
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