Industrial cyber security, a key pillar in the digital age
In an increasingly interconnected global environment, industrial companies have had to make cyber security a top priority. As risks in the digital environment increase, protecting information is essential to ensure privacy and integrity. The incorporation ...
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The impact of Artificial Intelligence in marketing
AI is revolutionising marketing in all sectors, especially in enterprise B2B marketing. This evolution has, however, created a gap between companies that use AI and those that don't, leading to increasing differences between them: while the former ...
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Hire an agency specialising in industrial marketing
The main objective of marketing in the industrial sector is often the same: to help companies increase their market presence and attract new customers with a more business-like approach. It sounds simple, doesn't it? Well, it's not. In order ...
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Generation Z does not search on Google
The so-called Generation Z, people born from the mid to late 1990s to the late 2000s (or early 2000s), are marking a disruptive change in how information is searched and consumed online. These digital natives have grown up at the same time as some ...
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Long tail keywords for your marketing strategy
In the field of SEO and digital marketing, keywords play a fundamental role, as they are the ones that manage to attract users to your website through search engines. However, not all keywords are the same: there are generic keywords, which tend to be ...
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Surviving Google Updates
According to Google "the goal (of this update) is to improve the quality of search by showing less content that looks like it was created to attract clicks and more content that is useful to users", but what is really behind so many updates? In ...
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