CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Marketing Industrial S.L. as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

 Artificial intelligence: myth or reality in digital marketing?

Artificial intelligence: myth or reality in digital marketing?

Much is said about artificial intelligence or communicational intelligence, but the truth is that a considerable number of managers and marketers are unaware of the advantages of including artificial intelligence in their companies in digital marketing. Others are unable to make the most of it, disqualifying the benefits they may obtain, in which case it is advisable to hire the services of experts to ensure the optimum use of resources.

What is artificial intelligence?

t is a technological development based on algorithms that offer infinite combinations through software and that reproduce human behaviour. Its applications are in various areas, however, one of the most significant and exponentially favored by its impact has been digital marketing.

The investment of money and time in the planning and implementation of marketing strategies has a considerable impact on all companies, often the results do not correspond to the effort, capital and time invested. Therefore, artificial intelligence appears to be the best alternative that digital marketing can have, since it lightens and simplifies processes that would take a great deal of time manually. In addition, it reduces the probability of human error, so that the results obtained will always be better.

How does the application of artificial intelligence in digital marketing benefit my company? Is artificial intelligence for me?

Indisputably, artificial intelligence and its application in digital marketing is for everyone. Without marketing investment, companies and brands are doomed to failure and extinction. One of the best decisions that can be made is to allocate a percentage of human and financial resources to the development of commercial strategies for recruitment, promotion, positioning and sales. However, the artificial intelligence applied in digital marketing (SEO, SEM, RRSS) offers greater advantages than traditional campaigns, starting with the breadth of the market, globalization, cost reduction and efficiency.

Some important benefits of the artificial intelligence applied to digital marketing include the incorporation of chatbots that allow opening windows of direct communication with customers, offering 24/7 attention or the creation of personalized content through the study of commercial trends of users, as well as the generation of recommendations appropriate to the target profile, which can review the list of preferences or suggestions related to their search and interests.

More and more efforts are being devoted to the development of the application of artificial intelligence in digital marketing, achieving facial recognition and personalising, as an ambition for the future, the customer service and commercial service.

In short, we are

  • With the artificial intelligence your company or brand will be positioned based on advertising campaigns appropriate to the target to which they are directed and that respond in real time to market dynamics. Intelligent segmentation.

  • You will offer permanent and personalized attention to your clients, generating confidence and security.

  • It will improve the quality of the service, since you will attend to the real needs and interests of the market.

  • You will be able to evaluate the market, the competition and the results of your campaigns with objectivity and precision.

  • You will develop strategies and make decisions that will lead to the achievement of your business goals.

  • You will reduce the cost of time and capital.

  • Customers will increase and sales will increase.

  •  

Manage Consent Preferences

+
Technical cookies are strictly necessary for our website to function and for you to navigate it. These types of cookies are what, for example, allow us to identify you, give you access to certain restricted parts of the site if necessary, or remember different options or services you have already selected, like your privacy preferences. Therefore, they are activated by default, and your authorization is not necessary for them. Through your browser settings, you can block or alert the presence of this type of cookies, but such blocking will affect the proper functioning of the various features of our website.

+
Analytical cookies allow us to study the navigation of users on our website in general (for example, which sections of the site are most visited, which services are used the most and if they work correctly, etc.). From the statistical information about navigation on our website, we can improve both the performance of the site itself and the various services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them, you contribute to this continuous improvement. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Functionality cookies allow us to remember your preferences, to personalize certain features and general options of our website each time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your type of browser, etc.). Therefore, these types of cookies do not have an advertising purpose, but by activating them, you will improve the functionality of the website (for example, adapting it to your type of browser) and the personalization of it based on your preferences (for example, presenting the information in the language you have chosen in previous occasions), which will contribute to the ease, usability, and comfort of our page during your navigation. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Advertising cookies allow us to manage the advertising spaces included on our website based on criteria such as the content displayed or the frequency at which the ads are shown. For example, if the same ad has been shown to you several times on our website, and you have not shown personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to be able to show you advertising content that better matches your personal tastes and interests. To put it very simply, we'll give you a fictional example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, by activating this type of cookies, the advertising we show you on our website will not be generic, but will be oriented towards your searches, tastes, and interests, thus being exclusively tailored to you. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Cookie Settings

We use our own and third-party cookies to analyze our services and show you advertising related to your preferences based on a profile made from your browsing habits (for example, pages visited). You can accept all these cookies by clicking the ACCEPT button, or configure them or reject their use by clicking on the section COOKIE SETTINGS.

If you want more information, consult the Cookie Policy and List of Cookies on our website.
X