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September 11, 2018
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Influencers created with artificial intelligence

Ways to detect whether content is created by artificial intelligence

What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being used in social networks. But will they ever have the importance of influencing or even eclipsing it? We will see this as time goes by.

What can be seen is that artificial intelligence itself can generate conversations with users in customer service and support services. A clear example of this in social networks is Facebook Messenger.

It also offers different applications in digital marketing.  Some of these possibilities offered by artificial intelligence are the most personalized and fast way to serve customers, but it can also generate content. how can we identify that it is created by artificial intelligence?

Intense publishing activity

Surprisingly high uptime over the average user. If you look at the topics it deals with, they are usually Trending Topics or are focused on a particular brand. In addition, publications are usually issued in short periods of time. And they are often repeated.

The social network avatar

A normal user takes great care of his or her profile picture. He seeks to give the best image of himself. In fact, this is the first thing that is usually checked. On the other hand, if this photo belongs to an image bank or has been generated by computer, it will be another indication to doubt its veracity.

Facts in the social networking biography

If the influencer is a person of flesh and blood he will give all the information about her in the biography section of all his social networks. Conversely, if these data are vague or non-existent, it may be an indication that they are artificial intelligence.

Consistency in the profile

Within digital marketing it is important to maintain consistency in the different profiles. Since it is giving an image of our company. Hence, another clue is to compare the data provided in the different profiles to see if there is any contradiction.

Use of other social networks

If you use other networks, you can compare your use of them. This way we can determine if the content is being generated by a person or not.

Number of followers and followers

Whether you’re conducting digital marketing campaigns or measuring the importance of influencing, figures are vital. However, when it comes to establishing whether content is being made by artificial intelligence, it is more relative.

Until a few years ago, social networks such as Facebook or Twitter, have carried out blocking campaigns of all those profiles that appear to be fake or bots. However, we are seeing how important it is to influence an entity that is neither animal nor human, but virtual models that have their own Instagram.

By 2020, artificial intelligence bots are expected to cover 85% of customer service communications by 2020. Although this technology is already in use, many of the possibilities offered by artificial intelligence have yet to be defined.

It may also affect the importance of influencing the determination of marketing campaigns. But what is certain is that in BCM you will be able to receive the necessary advice for your business project.




Read more articles here or visit our project portfolio.

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