Chatbot: what it is and how to create one for free
Chatbots are not yet widely used by industrial companies, but their use represents a great opportunity for improvement inmarketing automation and customer service. A chatbot is a computer program with which the user can have a conversation, usually ...Read more
Indispensable inbound marketing tools
Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...Read more
What is marketing automation and how does it work?
The secret of automation in the area of digital marketing lies in devoting only the necessary time to routine processes and fully focusing on where we are able to provide differential value Marketing automation consists of the use of specific ...Read more
Guide: how to accelerate your sales cycle with lead nurturing
The lead nurturing is an inbound marketing technique that tries to create valuable relationships with our leads and accompany them through the buying process. This strategy gets great results in B2B sales and particularly in industrial marketing, where ...Read more
Artificial intelligence: myth or reality in digital marketing?
Much is said about artificial intelligence or communicational intelligence, but the truth is that a considerable number of managers and marketers are unaware of the advantages of including artificial intelligence in their companies in digital marketing. ...Read more
CRM: the key for relationship marketing
CRM is an application strategy used to organize and synchronize sales, marketing processes, customer service and technical support. Customer relationship management (CRM) is referred to practices, strategies and technologies that companies use ...Read more