Chatbot: what it is and how to create one for free
Chatbots are not yet widely used by industrial companies, but their use represents a great opportunity for improvement inmarketing automation and customer service. A chatbot is a computer program with which the user can have a conversation, usually ...Read more
What is marketing automation and how does it work?
The secret of automation in the area of digital marketing lies in devoting only the necessary time to routine processes and fully focusing on where we are able to provide differential value Marketing automation consists of the use of specific ...Read more
Artificial intelligence: myth or reality in digital marketing?
Much is said about artificial intelligence or communicational intelligence, but the truth is that a considerable number of managers and marketers are unaware of the advantages of including artificial intelligence in their companies in digital marketing. ...Read more