How to run an effective email marketing campaign

How to run an effective email marketing campaign

Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools. The fact that our newsletter ...

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What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

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How to create a conversion funnel for your industrial company

How to create a conversion funnel for your industrial company

  The conversion funnel is the journey that prospects make from the first time they visit your website until they finally make a purchase and thus become your customers. The ideal conversion funnel sequence is: Visit the website. Leave ...

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We're back to physical trade fairs: what's the future of virtual events?

We're back to physical trade fairs: what's the future of virtual events?

Montse López CMO & co-founder Did you know…? - 49.9% of industrial exhibitors think that from now on they will combine physical and virtual fairs as complementary events. - From our experience, we predict a future where 70% ...

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Salesforce: The Ultimate CRM Software for Industrial Companies

Salesforce: The Ultimate CRM Software for Industrial Companies

If you stop for a second to look around you realise that businesses change, customers change, and your industrial company has to be constantly moving with them. The evolution of technology and Digital Marketing is advancing rapidly, so you have to ...

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What is CRM software and what is it for?

What is CRM software and what is it for?

If you are into relationship marketing or business or customer relationship management, chances are you've heard of the term CRM. The acronym CRM means Customer Relationship Management. In this new article on the BCM Marketing blog we tell you ...

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