The importance of defining a sales strategy in the industrial company

The importance of defining a sales strategy in the industrial company

A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...

Read more
Step-by-step guide: Increase your sales with data marketing from Kompass

Step-by-step guide: Increase your sales with data marketing from Kompass

In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...

Read more
Relational Marketing strategies to implement in B2B companies

Relational Marketing strategies to implement in B2B companies

Relational Marketing comprises a series of strategies with the aim of disseminating the brand and creating authority in the market, but above all it involves actions related to lead prospecting and customer loyalty. In other words, the ultimate objective ...

Read more
How to run an effective email marketing campaign

How to run an effective email marketing campaign

Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools. The fact that our newsletter ...

Read more
What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

Read more
SMART goals for lead generation in B2B industrial companies

SMART goals for lead generation in B2B industrial companies

  Any marketing action without clear goals is a waste of time, money and resources. But it is not always easy to choose the right objectives. On many occasions, companies fail because they pursue goals that are unrealistic, too ambitious, ...

Read more