Calendar of industrial trade fairs in Spain for 2023

Calendar of industrial trade fairs in Spain for 2023

With more than 25 years of experience working with companies from different industrial sectors, at BCM Marketing we are professional experts in industrial marketing and communication strategies. Despite the rise of virtual trade fairs and their many ...

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The importance of defining a sales strategy in the industrial company

The importance of defining a sales strategy in the industrial company

A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...

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Step-by-step guide: Increase your sales with data marketing from Kompass

Step-by-step guide: Increase your sales with data marketing from Kompass

In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...

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Relational Marketing strategies to implement in B2B companies

Relational Marketing strategies to implement in B2B companies

Relational Marketing comprises a series of strategies with the aim of disseminating the brand and creating authority in the market, but above all it involves actions related to lead prospecting and customer loyalty. In other words, the ultimate objective ...

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How to run an effective email marketing campaign

How to run an effective email marketing campaign

Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools. The fact that our newsletter ...

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What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

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