Global Branding: What is it and how do you manage a global brand?
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
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How to improve the corporate image of your company
Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, ...
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How to make a positioning map for your brand
Which industrial company would not like to know how their brand, products or services are positioned from the customer point of view, and what value they place on them? In this new blog post from BCM Marketing we explain everything ...
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The importance of defining the mission and ethical values of your company
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects ...
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Keys to achieve a professional web design
Web design is a global demand among all companies. In the same way that it is essential for any business to have a website, it is also essential that it is an optimised and professional design. Being present on the internet is necessary if we want ...
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Digital branding: how to enhance your brand through design
Every B2B company is a world and the marketing objectives of each one can be very different. However, the most common ones are usually to improve their reputation, increase sales or optimise communication with leads and customers. In an increasingly ...
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