How to make a positioning map for your brand
Which industrial company would not like to know how their brand, products or services are positioned from the customer point of view, and what value they place on them? In this new blog post from BCM Marketing we explain everything ...
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The importance of defining the mission and ethical values of your company
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects ...
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Keys to achieve a professional web design
Web design is a global demand among all companies. In the same way that it is essential for any business to have a website, it is also essential that it is an optimised and professional design. Being present on the internet is necessary if we want ...
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Digital branding: how to enhance your brand through design
Every B2B company is a world and the marketing objectives of each one can be very different. However, the most common ones are usually to improve their reputation, increase sales or optimise communication with leads and customers. In an increasingly ...
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The importance of designing a marketing plan for the industrial company
The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative: They prefer on offline marketing ...
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Why you should think about a global outsourcing for your marketing
Having an external marketing department can bring great benefits to your company. In this new blog article we try to explain it from our experience as a digital marketing agency. Digital marketing allows to carry out daily actions of greater complexity ...
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