Buyer persona, the main character of industrial B2B marketing
It’s easy to sum it up as the ideal customer of your B2B industrial company. But a buyer persona is much more than that, because it is a detailed profile that gathers all the information about their work context, objectives, pain points, ...
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Industrial marketing: strategies for success in B2B companies
Industrial marketing is a form of B2B marketing (or Business to Business, from company to company). Its goal is to raise awareness of the value of industrial products and services and ultimately sell more to business customers. Even when ...
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How to create a conversion funnel for your industrial company
The conversion funnel is the journey that prospects make from the first time they visit your website until they finally make a purchase and thus become your customers. The ideal conversion funnel sequence is: Visit the website. Leave ...
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The Megamarketing strategy and how to apply it to your business
The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional ...
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Global Branding: What is it and how do you manage a global brand?
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
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How to improve the corporate image of your company
Maintaining a corporate image for your company is a very important issue in the industrial sector, since in addition to playing a very important role in achieving good performance and success in the market, it represents all your brand values, ...
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