What is industrial marketing and how does it differ from consumer marketing?
Industrial marketing, also known as business-to-business or B2B marketing, focuses on meeting the unique needs of companies, institutions and organizations that purchase products and services for their operations, production and growth. It requires a ...
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Smarketing: how to successfully integrate business marketing
Integrating sales and marketing for business success In the competitive business world, both marketing and sales play a crucial role in the success of a company. However, there has often been a perceived gap between these two teams, which can hinder ...
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Emotional design in industrial products and services
In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...
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Competitor analysis, a competitive advantage
Is a competitor analysis worthwhile? In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...
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What is programmatic advertising
Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...
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The importance of brand equity for industrial companies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other. It is about all those tangible and intangible assets, perceived ...
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