I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Marketing Industrial S.L. as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

Multichannel Marketing: Connect with your audience everywhere

Multichannel Marketing: Connect with your audience everywhere

Nowadays, customers are increasingly opting for advertising that reaches them in a more direct and personalised way, which is why Multichannel Marketing is an effective strategy for brands in any sector. This marketing strategy refers to the use of different media, formats and platforms to disseminate a campaign, thus reaching a wider audience and adapting to it.

You have probably noticed different advertising formats; marquees, media ads, search engine and social media advertising, and a long etcetera. Due to budget limitations, or simply because they are looking for a specific objective, it is very common for a company to choose one medium, format or platform over another, due to their target's demand and contact points with the brand.

What is Multichannel Marketing?

Multichannel Marketing is the strategy of making a campaign known through various platforms simultaneously, i.e. through multiple channels. This strategy, which brings together several marketing actions, tries to reach the target audience directly and indirectly using the media most frequented by the audience, thus providing a more satisfactory experience for the customer in their buying process.

It is very likely that your own company is employing a Multichannel Marketing strategy and you are not even aware of it. With the introduction of digital marketing and other factors in the marketing mix, it has become possible for any company to use different media to spread its message, whether it is online marketing or other direct marketing tools, generating a change of approach in sales and marketing management for industrial companies, with a wider visibility and a better generation of traffic to their website.

In addition to traditional media; print (including specialised media), television and radio, the most common channel for advertising marketing campaigns today is digital media:

  • Social networks, content creation on LinkedIn and other platforms.
  • Blog, creation of content on the corporate website.
  • Social Ads, advertisements on social networks.
  • SEM (Search Engine Marketing), search engine advertising campaigns.
  • Newsletter, email marketing campaigns.

Common mistakes in a multi-channel campaign

Multichannel marketing allows the same campaign to be designed for dissemination in all these digital media, in addition to offline media. However, using different channels in pursuit of the same objective makes it difficult to achieve optimal results. Some of the most common mistakes when carrying out a Multichannel Marketing strategy are the following:

  • Irrelevant message: sometimes you think that invading the receiver with advertising by all means is the best thing to do, but no, you should analyse their behaviour and the key means they use to efficiently deliver the information.
  • Inconsistent campaigns: you must ensure that your campaigns have a coherence, a common purpose, so that your users can easily understand and grasp the messages you want to convey.
  • Poor optimisation: you have to analyse and carry out studies on the channels that give you the best results and renew or cancel those that do not provide you with anything positive.

How to get the attention of your audience

Getting the attention of your target audience sounds a bit complicated, but it's not if you have the right marketing team in place, tailored to create engaging and creative advertising campaigns.

Read on! We leave you with some tips to follow so that you can create your first multichannel campaign effectively and achieve optimal results.

  1. Create and maintain a unique campaign: The idea of the campaign must be unique and unchangeable, so that consumers can grasp the same message through the different dissemination channels, and from any place or platform.
  2. Make channel-specific adjustments: You need to adapt your campaign medium to the channel and advertising environment being used, taking into account the formats, type of images or amount of text, for example, as the same content is not always suitable for all channels.
  3. Involve your entire marketing department: When it comes to a large-scale advertising strategy, such as a Multichannel Marketing campaign, it is important to involve everyone in your team, as it is always made up of various professionals specialised in different strategies.
  4. Offer spoilers for what your audience wants: You have to be very clear about your target audience and how you can satisfy their needs with your proposal, this will help you to give a more accurate approach when launching your advertising campaign. Giving a small preview of what's to come is a way to hook your buyer persona to your brand.
  5. Follow up: Before, during and after your marketing actions you should track them to keep track of their performance. In addition, monitoring results helps you get real-time data on the opinions and experiences of those who purchase your product and/or service.


We know that the work of designing campaigns, planning and monitoring behind a Multichannel Marketing campaign is not an easy task at all, and for this reason BCM Marketing can help you to achieve it. If you want more information please contact us.

Manage Consent Preferences

Technical cookies are strictly necessary for our website to function and for you to navigate it. These types of cookies are what, for example, allow us to identify you, give you access to certain restricted parts of the site if necessary, or remember different options or services you have already selected, like your privacy preferences. Therefore, they are activated by default, and your authorization is not necessary for them. Through your browser settings, you can block or alert the presence of this type of cookies, but such blocking will affect the proper functioning of the various features of our website.

Analytical cookies allow us to study the navigation of users on our website in general (for example, which sections of the site are most visited, which services are used the most and if they work correctly, etc.). From the statistical information about navigation on our website, we can improve both the performance of the site itself and the various services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them, you contribute to this continuous improvement. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Functionality cookies allow us to remember your preferences, to personalize certain features and general options of our website each time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your type of browser, etc.). Therefore, these types of cookies do not have an advertising purpose, but by activating them, you will improve the functionality of the website (for example, adapting it to your type of browser) and the personalization of it based on your preferences (for example, presenting the information in the language you have chosen in previous occasions), which will contribute to the ease, usability, and comfort of our page during your navigation. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Advertising cookies allow us to manage the advertising spaces included on our website based on criteria such as the content displayed or the frequency at which the ads are shown. For example, if the same ad has been shown to you several times on our website, and you have not shown personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to be able to show you advertising content that better matches your personal tastes and interests. To put it very simply, we'll give you a fictional example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, by activating this type of cookies, the advertising we show you on our website will not be generic, but will be oriented towards your searches, tastes, and interests, thus being exclusively tailored to you. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Cookie Settings

We use our own and third-party cookies to analyze our services and show you advertising related to your preferences based on a profile made from your browsing habits (for example, pages visited). You can accept all these cookies by clicking the ACCEPT button, or configure them or reject their use by clicking on the section COOKIE SETTINGS.

If you want more information, consult the Cookie Policy and List of Cookies on our website.