What is WhatsApp Business and why is it beneficial for your company?
It has never been so easy to increase your sales andcustomer loyalty in just one mobile application. If you have an industrial company or an SME and you want to give it an innovative and effective twist when offering your products and ...
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How to grow your business with Instagram
Have you ever considered opening an Instagram profile for your industrial company? In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional ...
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Social media and the industrial sector: where to start
Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...
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LinkedIn Lead Ads: What are they and how do they work?
Undoubtedly, of all current social media, LinkedIn is the social network par excellence for professionals and the one most used to establish new business relationships between companies. In addition to fulfilling the usual functionalities that we can ...
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Is it worth using Instagram for B2B industrial marketing?
Companies in the industrial sector focused on B2B are often reluctant to the Instagram’s hype but they could be missing a great opportunity to generate value Bearing in mind the typology of products and services, in addition to the sometimes ...
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LinkedIn Ads vs Google Ads Strategies
Google Ads vs LinkedIn Ads on B2B Strategies These are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Google Ads has a high ...
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