Multichannel Marketing: Connect with your audience everywhere
Nowadays, customers are increasingly opting for advertising that reaches them in a more direct and personalised way, which is why Multichannel Marketing is an effective strategy for brands in any sector. This marketing strategy refers to ...
Read more
How to apply Orchestrated Marketing in your commercial strategy
The digitalisation of the industrial sector, where more and more companies are daring to develop a more comprehensive digital marketing strategy, is leading to increased competition between industrial companies in the search for strategies ...
Read more
Indispensable inbound marketing tools
Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...
Read more
Buyer Persona in Content Marketing: Who am I addressing?
An essential step in any content marketing strategy is knowing who you are targeting and precisely defining the target audience you want to reach. This is essential to chart your strategy and formulate your message; it will also provide you with the basis ...
Read more
What is and how does inbound marketing work in B2B?
How to take advantage of inbound marketing or attraction marketing in a B2B environment from the industrial sector Inbound marketing consists of the methodology that combines different techniques and non-intrusive marketing actions to reach and/or ...
Read more
Does my company need a blog?
A blog is a tool that helps companies attract new customers and can generate recurring visits. And does your website have a blog? Have you considered implementing one? For any company it is important to have a website because it is one more way to ...
Read more
