Methods for lead generation in B2B companies
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...
Read moreHow to apply SEO techniques for YouTube videos
YouTube is a social network that goes beyond audio-visual sharing. This platform was created in 2005 with the aim of sharing videos, films, television programmes, etc. for free. Over the years it has grown worldwide, becoming a well-known ...
Read moreTips and tools to improve your local SEO
When an industrial company starts to work SEO into its online marketing strategy, one of its main objectives is usually to position itself in the top Google search results for the main keywords of its business. However, this is usually complicated ...
Read moreBuyer Persona in Content Marketing: Who am I addressing?
An essential step in any content marketing strategy is knowing who you are targeting and precisely defining the target audience you want to reach. This is essential to chart your strategy and formulate your message; it will also provide you with the basis ...
Read moreSEO strategies for industrial companies
While a good part of the websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic so as not to damage their conversion ratios Web positioning, widely known as SEO for ...
Read moreDoes my company need a blog?
A blog is a tool that helps companies attract new customers and can generate recurring visits. And does your website have a blog? Have you considered implementing one? For any company it is important to have a website because it is one more way to ...
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