ES | EN | FR | DE | CA
Seleccionar página
April 26, 2016
Compartir:


Viral campaigns, the evolution of advertising

Virality is part of our daily lives, and increasingly in an evident way.

Viral marketing, viral videos… ¿But do we know what this is really about?

At this point, most people have a slight idea about what’s the meaning of virality, but it never hurts to have a more concrete idea.

As we now, marketing consists in a serie of techniques to get the interest and the consumption of a product or service. On the other hand, the word “virality” comes to the word of “virus”, something transmitted from one person to another. This way, if we join the two concepts, we obtain a type of marketing of which people talk and share with others who are around them.

Viral campaigns usually are launched by the own company, that looks for a certain reaction in people that see it or witness the action. In order for a campaign go viral, you must have as a result that these people share it with others, forming an increasingly larger network. 

Viral marketing is closely related to digital marketing, specially to networks. The real aim of these campaigns is to get a brand recognition, create opinions, and that people talk about it.

The expansion of viral marketing during the last years is given by its features: it is able to reach a new audience with a reduced budget. That’s why small companies and advertisers have chosen viral marketing to promote their brands.

However, big companies have also jumped on the bandwagon of virality. It is a very powerful tool, which allows you to reach a particular audience, without disturbing users, but they themselves choose to participate or not.

Then we leave 5 campaigns which were viral.

  1. Blendtec – Will it Blend? – 2006

    134.256.449 views
    A good example of how to get attention with a simple demonstration.

  2. Evian – Baby&me – 2013

    117.221.449 views
    Feel young depends on your point of view.
    

  3. Turkish Airlines – Kobe vs Messi: Legends on Board – 2012

    111.193.670 views
    Two top athletes in the same plane. Who will win?

  4. Volkswagen – The Force – 2011

    63.602.384 views
    One of the most endearing and probably most remembered ads in recent times.

  5. Herbal Essences – #pilladapedroche – 2013

    300.000 views – Trending Topic
    One of the campaigns with more expectation in the Spanish territory.




Read more articles here or visit our project portfolio.

Related posts
 New challenges in communication digital era

New challenges in communication digital era

The new scene of communication digital era Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed ...

read more
 Trade Marketing, the importance of dealing

Trade Marketing, the importance of dealing

Trade marketing can be defined as the set of commercial and merchandising operations developed by a supplier – or manufacturer – and a distributor. The concept of trade marketing is closely linked to distribution channels as it seeks to ...

read more
 Tips to improve your content in Social Media

Tips to improve your content in Social Media

The Social Media are today an essential element in business communication. Nowadays, Social Media strategies are an essential element in companies communication. They create a direct communication with their leads. Actually, there are a lot of different ...

read more
Agencia Marketing Barcelona - BCM Marketing

Follow us on social media

We keep you up to date

Subscribe now to our newsletter and keep up to date about our news.


I accept the privacy policy


Subscribe

The information you send through this form is personal and, therefore, we need to remind you of the rights you have in terms of protection of data. The responsible. We inform you that your data will be treated by BCM Integra Comunicación as responsible for this website. The purpose. We ask for your name, email and phone number in this form in order to answer your question; By sending this information you will NOT be subscribing to any mailing list or receive commercial news on a regular basis. Legitimation. By checking the checkbox above, you are giving your consent for your data to be treated in accordance with the purpose of this form in our privacy policy. Click here to read it. Security. The data you send will be secure and will be stored in our offices in c /Rifanyes, 14, esc A, local 7, Cardedeu, Barcelona, ​​which meets the highest security levels. Rights. You can exercise your rights of access, rectification, limitation and delete your data by sending an email to legal@bcm-mkt.com.

^