The importance of defining the mission and ethical values of your company
The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects ...
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Chatbot: what it is and how to create one for free
Chatbots are not yet widely used by industrial companies, but their use represents a great opportunity for improvement inmarketing automation and customer service. A chatbot is a computer program with which the user can have a conversation, usually ...
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The importance of designing a marketing plan for the industrial company
The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative: They prefer on offline marketing ...
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Social media and the industrial sector: where to start
Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...
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Virtual fairs and the new commercial normality
In early February, as the new Covid-19 coronavirus spread to other countries, numerous trade fairs and events began to be cancelled and postponed until further notice. During that period of maximum uncertainty, more than a hundred fairs were cancelled ...
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Why you should think about a global outsourcing for your marketing
Having an external marketing department can bring great benefits to your company. In this new blog article we try to explain it from our experience as a digital marketing agency. Digital marketing allows to carry out daily actions of greater complexity ...
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