Relational Marketing strategies to implement in B2B companies
Relational Marketing comprises a series of strategies with the aim of disseminating the brand and creating authority in the market, but above all it involves actions related to lead prospecting and customer loyalty. In other words, the ultimate objective ...
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Industrial consumer: what is their purchasing decision process like?
Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...
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What is Pardot Salesforce, the smart B2B marketing software
Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...
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Methods for lead generation in B2B companies
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...
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The best viral marketing campaigns for B2B companies
Some B2B companies think that their marketing campaigns cannot be as attractive as those of B2C businesses. And that's not true. B2B marketing can also be sexy and inspiring, and in this article you’ll find several viral campaigns that prove ...
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Buyer persona, the main character of industrial B2B marketing
It’s easy to sum it up as the ideal customer of your B2B industrial company. But a buyer persona is much more than that, because it is a detailed profile that gathers all the information about their work context, objectives, pain points, ...
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