Calendar of industrial trade fairs in Spain for 2023
With more than 25 years of experience working with companies from different industrial sectors, at BCM Marketing we are professional experts in industrial marketing and communication strategies. Despite the rise of virtual trade fairs and their many ...
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The importance of brand equity for industrial companies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other. It is about all those tangible and intangible assets, perceived ...
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Expectations for the industrial sector in 2023: how to face the new year
Any company is already a tremendously complex organism, and the set of companies operating in the industrial sector form an increasingly interconnected ecosystem subject to a myriad of variables. Small changes in one part of the world have a rapid impact ...
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Identify your buyer persona in the industrial sector
The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form. To retain the attention of ...
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The importance of defining a sales strategy in the industrial company
A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...
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Step-by-step guide: Increase your sales with data marketing from Kompass
In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...
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