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January 16, 2018
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10 tips for improving your content marketing

Content marketing is the part that is responsible for creating, publishing and distributing content for your target audience. Generally these types of actions are shared online and are intended to attract new customers. This is not an action with an immediate result but a long-term one. An example would be this blog. Creating content will get a readership interested in certain topics that are public target BCM Marketing and our articles can be the first step to create an interest for our agency.

A peculiarity of content marketing is that it is a complementary action with any other marketing action because it functions independently of these because its goal is to create a source of traffic and sales opportunities.

Tips for create dynamic content

That’s why in this post we’ll give some tips to create dynamic content that can be used to get new leads:

  1. Seek inspiration everywhere. Read blogs, listen to music, have conversations, … you never know where your next idea will come from.
  2. Always plan a briefing: Planning is the key, even to organize the ideas you want to convey.
  3. Identify the company objectives. The marketing of the company must always be focus to objectives of the company, as much in the subject of the contents as in the channel used to transmit them.
  4. Creates an appropriate context for the content. Find out the channel and the ideal time to share it.
  5. Establish a distribution strategy for content. It is more beneficial to generate content on a regular basis, than to upload a large number of hits.
  6. Prioritize content. Select the one that can be most effective for your audience
  7. Identify what type and format of content you need. Perhaps your ideal content is to show your catalog of products or additional information of your products through videos. Every situation is different.
  8. Consider the proposals of the audience. Your audience knows what they want, why not listen?
  9. Listen feedback from your audience. It could be so important.
  10. Recollect all information generated. You never know when you’ll need an article, a video or a book already generated, so save it.

In BCM we understand content marketing as an essential part of digital marketing. Do you want to try it?




We have been carrying out marketing projects for 25 years, visit our portfolio of projects.

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