7 most used tools to manage your social networks
You can have all your social networks under control and without wasting a minute of your time
Facebook, Twitter, LinkedIn, YouTube or Instagram are names of social networks that sooner or later end up being part of both users and companies. But what are social networks? We could define them as a structure that allows people to communicate not only with each other, but also with companies and institutions in a direct and real-time manner.
But, in addition, companies can get to know their potential customers more precisely. It is key to capture the attention of users. It is also important to take care of your company’s image on social networks. We must develop a strategy within the marketing plan that includes both what is going to be published and what is happening in the networks. To this end, within digital marketing we have tools to manage these networks, as well as to improve their content. Let’s see the most used ones.
Hootsuite
It is one of the most popular tools. It allows to control what happens and the publications to be made in social networks. Its interface is very easy to use. It allows you to write updates, upload photos, include links, as well as see the response of users. Without a doubt, it is a good way to save time when you have to publish in several networks at once.
Bilty
Now that Google is going to cancel its URL shortener service, Bitly is a good option when we want to shorten the web addresses. In addition, we can see how many users have clicked on our links.
Tweetdeck
Allows you to program your post on your Twitter account. You can see your activity, your messages, etc. at a glance. You can even configure what hashtags and accounts to follow. The structure is very similar to Hootsuite.
Audiense
Formerly called SocialBro. It is very powerful to manage your Twitter account. You can have reports, plan mass mailings, monitor hashtags, etc.
Buffer
It allows programming publications in different networks. For this we will introduce the contents in the indicated place. Then, we will schedule the day and time we want. The only drawback is that to publish on Instagram we must download the application. Buffer will send us a statement indicating that the publication is ready to be sent. Unlike Google+ or Twitter, this tool does not have automatic publications.
Tweepi
Surely more than once you have asked yourself: how can I know which people have stopped following me? With this tool you will be able to know it. You will also be able to know which people are following you, but you are not. In the paid version of this tool you can stop following users who have not published in the last 30 days, restrict tweets depending on the theme or according to the geolocation, etc. It is a very powerful tool to automate tasks in your Twitter account.
Agora Pulse
It is a very complete tool, especially from the point of view of digital marketing. In addition to managing the networks, it gives you information such as: when is it best to publish, what kind of content works, creates reports and makes scope measurements. This tool is for payment.
There are many more tools. Here we have collected some of the most used by the Community Manager of a company, someone who always has to use these tools with a preset strategy.
Although companies do not always have a Community Manager, this is something that is essential when the company pursues a communication goal and expects it to work: transmitting brand values, launching a new product, opening a commercial office, among many other things. That’s why at BCM, within our digital marketing services, we offer a service in which we create a Social Media plan with a strategy and help you put it into action to meet your company’s objectives. And if you want we can also maintain your networks so that you focus on your business. Ask us.
