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 Web design: trends for 2018

Web design: trends for 2018

The importance of web design in digital marketing strategy

Web design is one of the factors to take into account as part of the digital marketing strategy. The aim is to make users fall in love. In digital marketing it is essential to create an excellent website, taking into account its usability. To this we must add good content and good web design. All of them will be key to generating trust in the user.

In this digital marketing strategy we must take into account what image we want to give on the Internet. Hence, color is one of the aspects to consider. This should be related to the corporate colors of the brand. Similarly, it is essential that the site is attractive and useful to your users. To achieve the latter, it is important to know the trends in web design, do you know what’s new for 2018? We’ll tell you all about it.

Clean and minimalist designs

Less is more. This is the motto of one of the trends for 2018. This is nothing new since this style has been used for some time now. And it will continue to be in force this year as well. White or very clear backgrounds predominate. Other features are a single typography and few elements.

Handmate typography

Font fonts are still in vogue with a markedly personal character. Handmade” continues to triumph. The reason for this is that these fonts give a different touch to the web, giving it a personality.

Modular design

The design is approached through modules, that is, square elements. It is ideal for adaptation to all types of devices (desktop, tablet and mobile). Depending on the screen width of the device, more or less modules, also called cards, will be displayed. One example is grids such as Pinterest.

Photographs that occupy the entire width of the page

Until now, designs tended to insert photos into alternating sliders. Little by little this has been lost, as the loading time and the resources consumed for the images to be seen are high. So you opt for a single full-width photo that captures the user’s attention. This image is also known as hero.

Ghost buttons

They are buttons that go very well on pages with hero and minimalist style. They are unfilled buttons with a 1 pixel frame.


We didn’t talk about those animations that were loaded in flash. They are HTML5 animations. In principle, only buttons or texts that accompany an image are animated. They give a modern and novel twist to the web, but they should not be abused.


You begin to see backgrounds or web elements with gradients with various colors. If used wisely they can give a creative and eye-catching touch.

Videos on the home page

More and more designers are placing a video on their home page. In this way, the duration of visits to the website is increased. Many of these videos occupy 100% of the width of the home page.

One-page websites

This type of design is intended to facilitate mobile navigation. The reason for this is that on a smartphone it is easier to use scrolling than clicking on a menu.

These are some of the trends for 2018 in web design to make your website the image of your business, as we recommend at BCM. Remember that, apart from all these features, a good website must ALWAYS be responsive. If you need advice, tell us about your project.

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